Loyalty Programme Manager

4 days ago


Auckland, Auckland, New Zealand Farmers Trading Company Ltd Full time

**About the Role:**

We are looking for a skilled Customer Engagement Specialist to join our Farmers Club team. As a key contributor to the CRM programme, you will play a critical role in shaping the ongoing strategy of the programme, ensuring its continued growth and success.

**Responsibilities:

  • Collaborate with the Insights team, wider marketing team, and other key stakeholders to develop and implement customer engagement initiatives.
  • Manage the technical, legal, and system requirements to ensure seamless and rewarding experiences for members.
  • Work closely with the marketing team to drive engagement and loyalty through various channels.

**Requirements:

  • Strong ability to think strategically and lead cross-functional teams.
  • Experience in developing and managing loyalty programmes.
  • Knowledge of data usage and protection regulations.
  • Proven track record of driving engagement and loyalty.


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