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Channel Manager

4 months ago

Auckland City, New Zealand Goodman Fielder Full time

Goodman Fielder is a leading global food company committed to making everyday food better for everyone. We own a host of iconic brands that generations of people have grown up with and put in their supermarket trolleys every week including Vogels, Meadow Fresh, Molenberg, Puhoi Valley, Fortune and Edmonds to name a few. We also supply key ingredients to our customers in Foodservice such as fats/oils, sugar, rice and flour.
We are passionate about our iconic brands and products and strive to be the best place to work in New Zealand. We are looking for talented and passionate individuals to join our business and be part of our success.
Our opportunity
Attention all ambitious sales professionals An excellent opportunity has arisen to lead the largest sub-channel within the RFS Independents team. This is a big role with substantial profile. To date, this channel accounts for over half of the revenue within the total Independents space (over $56 million) and is presently experiencing a growth rate of 9%. However, it's not without its challenges There are some significant industry changes on the horizon; therefore, we need an innovative and strategic thinker who can help navigate uncharted waters and set Goodman Fielder up for success. In this role, you will work closely with many departments including planning, distribution, finance, field sales, and marketing. As part of this team, you will learn crucial skills that will prepare you for the next stage of your career, while enjoying working in a group that is passionate about what they do and enjoys having fun. If you're looking for an opportunity to make you mark and ready for a challenge, then read on
As Channel Manager, you will be responsible for owning the end-to-end strategy and executional plan within the Independent Route Retail channel (including Independent Dairy, Fruit & Vege and Fuel customers). This channel has high growth aspirations, with over 2,600 Independent Route Retail customers in the New Zealand market.
Your role will be to successfully create & implement strategies to grow the value of Goodman Fielder's existing customer base, while at the same time driving new customer acquisition through various strategic initiatives.
Along with being able to think strategically, this role also requires a ‘hands on' approach. First planning out the activities and promotions and then executing through the SPM process with all supporting information such as customer lists, collateral info, T&Cs etc.

**Key responsibilities include**:

- Create and lead the development & implementation of the Independent Route Retail channel strategy
- Deliver against the following KPI's: volume, profit, distribution points and customer count
- Deliver incremental volume
- Create detailed and robust channel plans supported by effective activities, campaigns, and activations
- Develop customer campaigns for driving improved distribution and ROS
- Leverage various teams and resources to bring your channel plans to life; Field Sales, OTM, RFS Marketing (including digital platforms)
- Collaborate with the Regional Sales Managers and Marketing team to develop and implement effective sales campaigns
- Identify opportunities to make enhancements of systems and processes within our business that support the growth of this channel
- Demonstrate an understanding of GF's full P&L from revenue to EBIT

About You
- Proven experience in strategic planning and implementation
- Strong negotiation skills and ability to network and influence key stakeholders (internally and externally)
- An ability to deliver on continuous improvement within the business
- An understanding of Route Retail in NZ
- Minimum 5 years FMCG sales experience (national account level preferred)

What we offer
You will be joining a driven team of professionals who genuinely enjoy working together, resulting in a highly collaborative environment. In return for your passion and success, we will reward you with a competitive remuneration package and help you to achieve personal and professional growth and development.
At Goodman Fielder, we aim to be a destination employer in the food industry where we don't just offer jobs - we offer long term careers.
For more information about us or to learn about other roles available at Goodman Fielder, please visit our careers page and register your details so that we can notify you of jobs which interest you.