Head of Brand

2 weeks ago

Auckland, New Zealand Auckland Council Full time

Auckland Council has a purpose to “Create an Auckland we can all be proud of” and Auckland Council’s Communications and Marketing Department has an exciting opportunity for an inspiring leader to step into the role of Head of Brand and Channel to help us get there. This is a key position in our lead team, working across a wide range of functions.

In this role, you will champion Auckland Council’s brand and channel strategies. Your leadership will guide a talented team, including design studio, production planning, brand, social media, media planning, the OurAuckland website and other channels. You will champion our brand and branding, integrated content and channel strategies, and continuous improvement of our production processes to enhance the effectiveness of our communications.

Your leadership will foster a high-performing and collaborative workplace culture, while you manage and build strong relationships with senior stakeholders both internally and externally.

Day-to-day you could expect to be involved in:


Leading and driving the communications strategy for Auckland Council, integrating brand and media planning across owned and paid channels
Developing and optimising branding across council campaigns and services
Building a high performing and highly engaged workplace culture, and demonstrating collaboration and cross-functional relationships between teams, departments and divisions

He kōrero mōu: About you

We’re looking for a dynamic individual to guide our team in designing and executing impactful marketing strategies within a large, multidisciplinary organisation.

In this role, you will leverage your proven leadership skills to drive effective communications. Your technical expertise, critical thinking, and strategic mindset will be crucial in solving complex challenges. Your business acumen, financial insight, and systems thinking will enable you to navigate with political savvy and influence. Your ability to build trust and forge strong partnerships with diverse stakeholders will be key to your success.

The ideal candidate will have a solid background in senior roles, with deep expertise in brand, media, and channel strategy. You should demonstrate a track record of driving strategic initiatives, managing complex projects, and leading high performing teams. A strong foundation in business, communications, or a related field is essential, along with the capability to thrive in a large and complex environment.

You will have a strong understanding of our Māori Responsiveness framework and Te Tiriti obligations to help drive the division’s Māori Responsiveness Plan.

We will be looking for specific experience:


At least 15 years of senior level experience in brand, media, creative and production, marketing or related disciplines
Proven leadership skills with over 10 years in management roles
Expertise in developing and implementing integrated communication programmes and media strategies
Experience driving channel improvement programmes and delivering content channels
Excellent political acumen, with a flexible, adaptable and pragmatic approach

If you are ready to make a significant impact and are eager to shape how we engage with our diverse audience, we invite you to apply and join us in shaping the future of Auckland Council.

Ngā āhuatanga kei a mātou: What we offer

As part of a dynamic team, this is your opportunity to make an impact. What we are trying to achieve is no mean feat, therefore we need people who enjoy a challenge, relish change and embrace ambiguity. If you feel you can contribute to this outcome through your experience, excitement, and ingenuity please take up our invitation to apply.

Auckland Council is one of the largest local authorities in the South Pacific providing essential services and facilities to more than 1.5 million people. We are progressive socially, culturally and environmentally while we work towards creating change having an impact on our journey to becoming a world-class city for our ratepayers and residents.

In return for your hard work, you can expect a flexible and supportive work environment. On top of this as part of our Auckland Council Group, you will gain access to many benefits and discounts.

Me Tono Ināianei: Apply Now

Applications close: 24 September 2024

Auckland Council is an equal opportunity employer (EOE) and we are committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at the time of application to assist you through the recruitment process.

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