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Head of Brand

2 months ago

Auckland City, New Zealand JUCY Full time

Lead the Brand marketing function for two of the travel industry's most exciting and innovative brands. This is a varied and creative role, that covers the development and delivery of our awesome brands throughout the customer journey. Taking ownership of our Star RV and JUCY brands, you will be someone who has 10+ years of relevant brand experience as you lead the team/brands from our Parnell Auckland location.

**The Role**

The Head of Brand and Customer Experience role is a pivotal & important role within our team. The position is responsible for the brand and content marketing function: we're talking strategy, campaign management, implementation and measurement right across the customer journey. This is a varied and creative role which will see you make a real impact across all our JUCY businesses.

**Key responsibilities**:

- Develop and implement awesome and creative brand and content strategies that build and develop the JUCY and Star RV brands amongst their respective target audiences.
- Have responsibility for ensuring the JUCY and Star RV brands come to life in a cohesive and integrated way through the customer journey, i.e. Planning, Booking, Pre-Travel, In Branch, In vehicle, Post Travel.
- This role will own the development and implementation of our brand strategy, ensuring that it is brought to life in a meaningful way for our customers, people and the wider community
- Lead and develop three direct reports: Designer, Social Media and Content Manager.
- Oversee the production of all brand marketing material
- Work closely with the Online Sales team to ensure the multi-channel approach is on-brand and drives results.
- Develop KPIs for all JUCY and Star RV Brand marketing activity and ensure they are measured and reported against
- Be responsible for ensuring key stakeholders are kept up-to-date and informed of all JUCY and Star RV Brand initiatives.
- Monitoring of marketing budget with monthly reviews of spend/projected spend

**To get through the doors, you’ll also need**:

- 10+ years of previous Brand / Marketing experience.
- Proven experience in building awesome B2C brands.
- Previous success in managing direct reports and creating an awesome high-performing team
- Ability to use data to ensure ROI on marketing activities and investment, with insights to push the envelope
- Commercial nous, with strong business acumen in planning, negotiating and influencing
- Someone who can push boundaries, think outside the box and bring a new perspective; your ideas, recommendations and contribution will lift the presence of JUCY and Star RV across the global market.

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