Head of Brand Experience

2 weeks ago


Auckland City, New Zealand ASB Bank Full time

**Head of Brand Experience**

***:
ASB is one of New Zealand's most loved brands - think Ben & Amy, the ASB Classic, Clever Kash and Goldstein.

It's a brand with 175 years of history. 175 years of helping our customers get One Step Ahead.

For decades, we've entertained our audiences with entertaining advertising and experiences that have captured the hearts and minds of millions of New Zealanders.

We've achieved all of this by doing what we do best - championing innovation and fresh thinking whilst being guided by our values - Caring, Passion and Courage.

This year, the brand baton will be passed to a new Head of Brand who'll be tasked with taking the ASB brand into the future. We're looking for a seasoned brand marketing professional and proven leader, to join our award-winning team as Head of Brand.

**We're looking for a mix of technical and interpersonal skills to**:

- Nurture, grow and champion one of New Zealand's most love brands: ASB
- Direct a compelling and inspirational ASB brand strategy and story for our customers now and in the future
- Provide a strong, supportive environment to develop a high-performing brand marketing team, living our ASB Values and Mindsets
- Actively participate in the Brand & Marketing Leadership Team, working to unite and evolve the day-to-day operations and strategic leadership of ASB's Brand & Marketing function
- Challenge and collaborate with peers and stakeholders including Design, Corporate Comms, Digital and Technology to create innovative experiences that maximise brand impact and deliver for our customers
- Lead in developing CX strategies and execution plans that deliver to our unique brand attributes and strategic territory
- Dig deep into metrics, deeply understanding the value and impact of the experiences we're creating for our customers and for all New Zealanders
- Champion the value of Brand with key stakeholders, being a champion for creativity and innovation within the Brand & Marketing Practice and across the Bank
- Bring the entire organisation on the journey - offering clarity, inspiration, and a shared understanding of ASB's brand promise

**What you'll bring to our team**:

- You'll have experience in leading a Brand marketing function within complex organisations (ideally, 10+ years of leadership experience)
- You'll have a deep strategic and technical marketing capability, experienced in leading strategy; developing and driving marketing campaigns through-the-line and across every customer touchpoint; and building high performing marketing teams
- Proven ability collaborating with people at all levels and across all disciplines
- Excellent people and interpersonal skills with a notable record in building relationships and influencing across leadership levels and functional lines
- Curiosity to better understand the environment in which we operate and the passion and commitment to be always evolving and growing within the role

**What we can offer**

In return, you will work for an organisation which places huge importance and focus on its people. The sky is the limit for development and career opportunities. You'll work in a successful and supportive team environment and be a part of the growth story that is ASB.

As part of our commitment to diversity & inclusion, we cultivate a flexible and supportive work environment that meets the needs of our people and our business.

**Job Details**:

- Reference #
PR156030- Posted on
02 Feb 2024- Closes on
16 Feb 2024 17:00- Location(s)
North Wharf- Company
ASB Bank- Expertise
Marketing- Work type(s)
Full Time



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