Head of Online

2 months ago

Auckland City, New Zealand Samsung Electronics Full time

Position Summary

Role and Responsibilities

The Head of Online will hold ultimate responsibility for Samsung Electronics New Zealand’s Online sales and marketing strategy and execution; audience engagement; business intelligence, and will play a critical role in the achievement of Samsung revenue success.

The primary function is to develop, direct and control the organisation’s Online sales/marketing and business strategies and activities to achieve revenue, sales and profit targets.

Corporate Marketing Responsibilities
- Management and development of the website, improving SEO, functionality. Partner with Marketing Communication Heads to utilise social media initiatives and increase consumer engagement and brand consideration.
- Partner with all external agency relationships regarding Service Level Agreements (SLA’s) and agency contract negotiations (e.g Starcomm, Colenso etc).
- Leading a knowledge management program for the business, undertaking market research projects and initiatives to develop insights into market and consumer trends and increasing marketing effectiveness.

Online Management Responsibilities
- Ensure that web content is developed according to business strategic objectives.
- Work closely with all divisions in order to effectively plan and support web content related to their goals and objectives.
- Work with Marcom. Managers to develop and maintain information on the web sites and publish web content on a timely manner.
- Lead the planning and implementation of web content for web sites and campaign micro-sites.
- Ensure that the web content and web site are designed and deployed in a manner that is user
- friendly and search engine friendly.
- Develop and implement the editorial calendar for the website including the eCommerce section.
- Work with product divisions to identify, index, and make available knowledge resources.
- Manage APAC technical hosting process for all digital campaigns, including file deployment, database setup, security vulnerability checking, QA usability and testing, live implementation.
- Ensure Google Analytics tagging is implemented for all web sites and online communications including SEM, and rich media banner advertising to track and report on all site metrics.
- Monitoring & reporting to senior managers on the effectiveness of strategies and campaigns.
- Liaise with Social Media Manager to ensure integrated campaigns
- Manage third-party software vendors
- Assist Marcomms Managers with management of their AdWords campaign.

Design & Development (graphics and web page)
- Oversea the design and development of all website(s) content meet brand guidelines and a consistent look and feel is maintained.
- Manage the production of graphics and campaign micro-sites that are consistent with web design standards and guidelines.

Administration / Project Management
- Management, execution and delivery of online projects for key strategic initiatives.
- Work cooperatively with key team members, clients and vendors.
- Coordinate web projects across departments.
- Enforcing Internet web site security policy to all online activities including web sites and online communications.
- Monitors web site performance and makes necessary adjustments to insure maximum availability and performance including web site capacity planning.
- Perform technology needs assessments, evaluates new technology and determine if it could be beneficial to the web sites.
- Manage project and enforce project development deadlines and schedules.

E-Commerce
- Manage and develop a Team of two direct reports.
- Provide Product Management and Sales Management Strategy and guidance to the Team.
- Obtain a clear understanding of business objectives, activities, risks and priorities relating to e-commerce and communicate this understanding to the team.
- Manage local and global partners to implement best in class e-commerce business and highest customer brand experience during every step of transaction.
- Supervise the team to execute and manage every part of shop platform including product to web, content & campaigns, conversion optimisation, order fulfilment, customer service, fraud mitigation and security.
- Enhance SENZ’s websites capabilities and manage platform updates including Payment Gateway enhancements to drive transactions online.
- Management of key e-commerce agency partners relationships including digital vendors, suppliers, stakeholders and ensure achievement of e-commerce KPIS.
- Manage E-Commerce Budget and create Performance Marketing Plans, oversee execution of plan with ongoing optimisation and advise the Team on actions to be taken.
- Create Demand Generation strategy, including Pure Player and Affiliate activities. Guide the Team on approaching and evaluating potential partners.
- Manage Online Shop sales plan and report sales performance to MD, Regional and Global Head Office, as well as Sales Directors.
- Oversee Project Management and project work of the team members

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