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Head of Brand

3 months ago

Auckland, Auckland, New Zealand BNZ Full time

Ko mātou tēnei | This is Us
Here at BNZ, it's about more than just banking.

We mahi (work) together in an agile, energising environment to create innovative solutions though our promise 'If you can imagine a better future, let's find a way'.

We have an exciting 12 month parental leave cover opportunity as our Head of Brand.

This role is responsible for the BNZ Brand and Market Research outcomes to support the execution of our Marketing and Design Strategy and the BNZ Strategic Ambition.

You'll be working with a fantastically talented team to shape how we show up to New Zealand and deliver on our brand platform of Let's find a Way.

Mō te Tūranga | About the Role
We spoke with our GM - Marketing & Design (who you'd report to), and she let us know the following about the tūranga (role):

What are some day to day tasks the person in this role will complete?
  • Understand both the category and business, identifying opportunities to deliver exceptional brand strategy and gotomarket campaigns and brand experiences, resulting in strengthened brand metrics and the achievement of business targets. In a brand capacity this covers responsibility for end to end brand strategy and execution, including the Partnerships portfolio.
  • Ownership of the BNZ ecosystem of reporting and insights delivered by the Market Research team including NPS, VOC, Reputation and Brand Health. Maximise impact on the business through the sharing of insights to guide strategy and decision making.
  • Foster a strong working relationship with agency partners to optimise creative delivery in market, clearly substantiating the BNZ brand and delivering strong brand building activity. Likewise with our research partners.
What is the team culture and environment like?
You will be joining a collaborative, fast paced and fun team We are a tight-knit team of high-performing brand specialists, we openly support each other and share knowledge, and we're excellent company too

What is the most exciting thing about this opportunity?

This is a rare and exciting moment to join the BNZ Brand team where you'll get to flex your existing brand expertise on big initiatives, in a role that is fundamentally contributing to the momentum of our brand.

What attributes will this person display in order to be successful in this role?

We are looking for someone with a deep appreciation for creative ideas that drive business results and how to nurture them into reality in a complex stakeholder environment.

You will also have a commitment to achieving great customer outcomes and be innovative, resilient and tenacious.

Additionally you will have;
  • 12+ years' experience in Marketing /Brand specialist roles in a large and complex environment
  • Deep knowledge and experience working with research and key performance metrics including reputation, brand & comms tracking, Voice of the Customer and NPS.
  • Experience in delivering strong brand building creative through a team, and influencing strong beyondteam creative best practice
What is your favourite thing about working for BNZ?
How great our people are

What do we want you to know before you apply?

In Marketing and Design we are truly customer obsessed, designing and delivering distinctive propositions, campaigns and experiences that create better customer outcomes.

Nau Mai ki te Pēke o Aotearoa | Come to the Bank of New Zealand
Applications close **Tuesday 12th December at 11:55pm
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