Strategic Product Marketing Manager

3 weeks ago


Auckland, Auckland, New Zealand Fresche Solutions Inc Full time
Senior Product Marketing Manager Role Overview

Fresche Solutions Inc is a leading company in the industry, and we are seeking a highly motivated Senior Product Marketing Manager to join our marketing team.

About the Job
This is a full-time position that requires 7+ years of experience in product marketing with a B2B SaaS company. The ideal candidate will have a proven track record of creating and executing product launches and marketing programs that generate subscription revenue.

The successful candidate will be responsible for leading go-to-market strategies for the activation and adoption of Fresche's Software product portfolio to meet our revenue targets. This includes developing product positioning, value propositions, and compelling messaging that resonates with the target audience.

Additionally, the candidate will plan and execute features of products into product launches and supporting campaigns from development, measurement, and reporting to drive conversions, adoption, and support retention. They will also work closely with their marketing team counterparts across demand gen, content, brand to craft and execute product cross-sell and upsell campaigns for Fresche's business units.

About You
To be successful in this role, you should have demonstrated experience in executing product cross-sell and upsell campaigns to grow revenue and support customer retention. You should also have superior storytelling and writing skills translating product and technical concepts into value propositions and messaging, content, and presentations that deliver business impact.

You should naturally be curious and creative in uncovering market insights and customer journeys. Proficiency in Asana is an asset, as well as certification in Pragmatic Marketing or Sirius Decisions Product Marketing.

What We Offer
We offer a competitive salary of $140,000 - $160,000 per year, depending on experience, and a comprehensive benefits package. As a member of our team, you will have the opportunity to work in a fast-paced environment with a talented group of professionals who are passionate about delivering exceptional results.

Fresche Solutions Inc values diversity and inclusion, and we are committed to creating a workplace culture that reflects these values. If you are a motivated and experienced product marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.

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