Digital Health Market Strategist

3 days ago


Auckland, Auckland, New Zealand Potentia Full time

The Sales & Marketing Director role at Potentia is a pivotal opportunity to drive revenue growth and enhance market positioning in New Zealand's dynamic digital health sector. With a strong focus on integrated sales and marketing initiatives, this experienced leader will guide strategies that amplify the company's market presence and customer reach.

About the Role

As a senior leader, you will take ownership of the strategic vision, oversee customer-centric initiatives, and expand market reach in ways that resonate with the company's growth ambitions. The role breaks down into six core competencies:

Sales Strategy and Revenue Growth
  • Develop and execute comprehensive sales strategies to hit revenue targets, continuously refining approaches based on market demands.
  • Leverage industry knowledge to identify new local and global opportunities, establish competitive pricing strategies, and lead RFP and tender responses within tight timelines.

You will partner with key customers and vendors, negotiating favourable terms to strengthen relationships and deliver profitability.

Marketing Strategy
  • Lead the charge on marketing initiatives to ensure penetration and brand resonance, shape the product roadmap, and guarantee alignment with customer needs and business goals.
  • Harnessing the toolsets of your team and vendors, you will drive market development efforts that solidify the organisation's brand awareness and elevate customer engagement.

Customer Relationship Management involves building new and enduring relationships with target customers and stakeholders, focused on their satisfaction and long-term retention.

Team Leadership and Development
  • Further cultivate a high-performance Sales and Marketing environment, mentoring and empowering team members to achieve their best.
  • Set high standards for performance and collaboration, contributing to the company's overarching strategy and ensuring alignment across all departments.
Budgeting and Financial Planning
  • Manage budgets for sales and marketing initiatives, ensuring efficient resource allocation and a solid return on investment.
Data Analysis and Reporting
  • Monitor and analyse trends, sales outcomes, and campaign metrics to inform data-driven decisions.

We are seeking a strategic, results-oriented leader with a robust understanding of digital healthcare and the network of personnel in the local market. You will excel at conceptualising and implementing revenue-generating sales strategies while fostering customer-centricity within your team.

Please be ready to talk about your sales and marketing results and performance in previous roles. This organisation values diversity, innovation, and a commitment to excellence, providing a collaborative environment and the resources to achieve ambitious goals.

The estimated salary range for this role is $180,000 - $220,000 per annum, depending on experience. Only applications from job seekers who hold a valid work visa, permanent residents or NZ citizens, presently based in New Zealand, will be considered.



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