Digital Marketing Strategist

5 days ago


Auckland, Auckland, New Zealand Ingram Micro NZ Ltd Full time

About Ingram Micro NZ Ltd

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Ingram Micro is a leading technology company in the global information technology ecosystem. With the ability to reach nearly 90% of the global population, we play a vital role in the worldwide IT sales channel, bringing products and services from technology manufacturers and cloud providers to business-to-business technology experts.

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What We Offer

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Your growth is our priority. Access LinkedIn Learning and a plethora of top-tier training courses to enrich your skills. With a vast organization like ours, national and international career opportunities abound, putting you firmly in the driver's seat of your career trajectory.

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We are proud to offer a competitive remuneration package, including:

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  • A generous salary range of $120,000 - $180,000 per annum, depending on experience">
  • Access to staff purchase policy and benefits scheme">
  • Ongoing training and development opportunities">
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Job Description

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We are seeking an experienced Senior Marketing Manager to join our dynamic team. This role is ideal for a strategic and results-driven individual with a proven track record in developing and executing high-impact marketing strategies.

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You will lead our marketing efforts to drive brand growth, enhance market presence, and foster customer loyalty. Working closely with cross-functional teams, you will be responsible for elevating our brand in a competitive market through innovative and data-driven campaigns.

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Key Responsibilities

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  1. ">
  2. Design and implement digital promotions, discounts, and rewards across key platforms to boost customer engagement and drive conversions.">
  3. Develop a monetizable digital marketing strategy that positions these offerings as profitable for vendors and clients within an agency model.">
  4. Drive demand generation campaigns by attracting and engaging target audiences to build awareness and interest in our products and services, converting potential leads into loyal customers.">
  5. Analyse market trends, competitor activities, and customer behaviour to inform strategy.">
  6. Drive brand positioning, ensuring consistency across all channels and touchpoints.">
  7. Lead, mentor, and develop a high-performing marketing team.">
  8. Collaborate with product, sales, and design teams to align marketing initiatives with product launches and business objectives.">
  9. Manage the marketing budget, optimizing spend across channels to maximize ROI.">
  10. Develop and present regular reports on campaign performance, metrics, and market insights.">
  11. Engage with external agencies, vendors, and partners to enhance marketing effectiveness.">
  12. Leverage digital, social, and content marketing to enhance audience engagement and brand loyalty.">
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Requirements

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To be successful in this role, you will need:

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  • Relevant marketing qualifications with a minimum of 10 years of experience in a marketing role, with at least 5 years in a people management position.">
  • Experience in demand generation campaigns, particularly on platform-based channels, with a focus on driving digital incentives.">
  • Proven ability to develop and monetize digital marketing strategies in an agency model, creating value propositions that drive ROI for vendors.">
  • Proven experience in developing successful, data-driven marketing strategies and campaigns.">
  • Strong understanding of digital marketing channels and tools, including SEO, SEM, and social media.">
  • Exceptional analytical skills with the ability to interpret complex data and market trends.">
  • Strong financial acumen with the ability to manage budgets effectively, analyse the financial impact of marketing strategies, and optimise marketing spend.">
  • Excellent leadership skills with a track record of building and leading high-performing teams.">
  • Strong interpersonal and communication skills, able to collaborate effectively across teams.">
  • Proficiency in marketing tools and platforms, such as Google Analytics, CRM systems, and CMS software.">
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Why Work Here?

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With us, you'll make technology happen in surprising ways. It'll be a fun journey.


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