Marketing Manager
4 days ago
Air New Zealand is seeking a skilled Senior Brand and Marketing Specialist to join our team. As a key member of our Brand and Marketing team, you will be responsible for leading the marketing strategy for a portfolio of new and existing Airpoints partners.
Responsibilities Include:
- Marketing Strategy Development: Developing and executing marketing strategies that meet both customer needs and commercial objectives.
- Trend Analysis: Applying trends, industry, market, and customer insights to shape marketing strategies.
- Brand Building: Building brands that connect and resonate with New Zealanders.
- Campaign Management: Managing and developing innovative mass market campaigns to drive awareness, consideration, and conversion.
- Media Environment Knowledge: Understanding the New Zealand media environment.
- Agency Partnerships: Driving high performance and positive business partnerships with media and creative agencies.
- Stakeholder Management: Managing and influencing multiple internal and external stakeholders across all business levels.
- Budget Management: Managing marketing budgets to ensure effective cost control and achievement of commercial targets.
- Agile Problem Solving: Approaching planning and problem-solving in a proactive and agile manner.
This is a fixed-term contract based in Auckland until June 2025.
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