Marketing Manager

2 weeks ago

Auckland, Auckland, New Zealand Southern Cross Travel Insurance Full time

Southern Cross Travel Insurance (SCTI) is a proud member of the Southern Cross whānau, shining brightly in the market in both New Zealand and Australia. We're incredibly proud to be the market leader and it's an exciting time to join the beating heart of the business and to be there when our customers need us the most.

The needs and expectations of our customers are changing faster than ever, and we are right here with them providing assurance on their travels. We have a diverse and inclusive culture where team members are empowered to make decisions and succeed. Together, we are committed to achieving extraordinary results.

About the role:

We are seeking a Marketing Manager to lead and implement customer growth strategies that drive brand expansion and customer engagement across the Australian market.

Based in Auckland, this role requires in-depth knowledge of the local consumer landscape, competitive dynamics, and emerging trends in both digital and traditional marketing. The Marketing Manager will collaborate closely with the customer experience, sales, and product teams to align on objectives and ensure marketing initiatives are tailored to the unique needs of the Australian market.

As part of this role, you will have the opportunity to travel regularly to Australia throughout the year.

Key responsibilities:

  • Lead and implement customer growth strategies
  • Drive brand expansion and customer engagement
  • Collaborate with various teams to align marketing initiatives

About you:

  • Bachelor's degree in Marketing, Business, Communications, or a related field
  • Master's degree or professional certifications in marketing would be a plus
  • Minimum of 5 years of marketing experience, with at least 3 years in a marketing management role focused on the Australian market, ideally in financial services, insurance or travel industry
  • Proven track record of developing and executing successful multi-channel marketing campaigns
  • Experience in both B2C and B2B marketing is an advantage
  • Strong knowledge of digital marketing, including SEO, SEM, social media, content marketing, and data analytics
  • Strong analytical and problem-solving skills, with the ability to interpret data and adapt strategies as needed
  • Excellent communication and interpersonal skills, with the ability to collaborate across departments
  • Ability to manage multiple projects simultaneously and meet deadlines
  • Creative thinking and a passion for marketing innovation
  • Prior experience in 'Direct to Consumer' business models with a strong digital focus
  • Experience using customer insights to inform marketing strategy and planning.

There are lots of reasons you'd want to work with us:

  • Fully subsidised medical insurance for you and your immediate whānau
  • Subsidised pet and travel insurance and special discounts for your whānau
  • Additional parental leave benefits
  • Life & terminal illness insurance
  • Excellent work/life balance, including 5 days of wellbeing leave
  • Opportunity to purchase flexi leave
  • Flexible working options including work from home several days a week.

Here at Southern Cross Travel Insurance, we recognise that people are as diverse as the places our customers travel to. We are committed to our journey of providing an inclusive culture for our team, where diversity is embraced and celebrated. Applications are welcome from individuals from all walks of life, including diverse backgrounds, experiences, and perspectives.

How do your skills match this job?

Your application will include the following questions:

  • Which of the following statements best describes your right to work in New Zealand?
  • How many years' experience do you have as a marketing manager?
  • What's your expected annual base salary?
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