Marketing Manager

2 months ago

Auckland, New Zealand Hunter Campbell Full time

About Reduce to Clear Reduced to Clear was founded in 2008, with a vision to minimise food wastage and to ultimately help New Zealand families stretch their grocery budgets and save money on their favourite food brands each week. Reduce to Clear ultimately takes surplus or clearance stock from suppliers, importers and manufacturers and sells it at heavily discounted prices to the public.  With 15 stores around the North Island, Reduced to Clear carries all kinds of bargains from frozen product, yoghurt and cheeses to chocolate and drinks and general merchandise. New stock arrives daily, and most items are up to 50 – 80% off normal RRP. Role overview: Reduced to Clear are looking for a dynamic and results-driven Marketing Manager to join its growing team. The Marketing Manager will work closely with the CEO on developing and implementing innovative marketing strategies to drive brand growth, enhance market presence, and achieve key business objectives. Key responsibilities: Lead the development of brand campaigns, including digital, print, and in-store promotions. Oversee brand positioning and ensure consistency across all marketing channels and materials. Collaborate with creative teams to design and produce marketing content and collateral that resonates with target audiences. Manage and coordinate marketing campaigns from conception to execution, ensuring they are delivered on time and within budget. Track and analyse campaign performance, providing regular reports and insights to stakeholders. Develop and implement digital marketing strategies, including social media (Facebook, TikTok, Instagram and LinkedIn), email marketing, and content marketing. Oversee website updates and maintenance as well as developing Reduce to Clear's eCommerce presence and capability. Work closely with the merchandising team on all in-store marketing activities including in-store promotions and product placements, POS, in-store marketing activations and events. Foster excellent relationships with Reduced to Clear buyers to ensure product placement and promotions are optimised.  Key requirements: Bachelor's degree in marketing or a related field. Minimum of 5-7 years of marketing experience within retail, with a proven track record of successful campaign management and brand development. Strong analytical and strategic thinking skills. Excellent communication and interpersonal abilities. Innovative and proactive with a passion for driving brand success.  Customer-centric approach with a focus on delivering exceptional value. If you are looking to join a fantastic New Zealand owned company with a core focus on making a meaningful impact on everyday kiwis' lives, this could be the role for you.  Please apply for the role now or contact Erin Donkin at ******** for further information.

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