Marketing Manager

2 weeks ago

Auckland, Auckland, New Zealand Zuru Edge Full time

Join one of our fastest growing verticals as Marketing Manager and bring amazing initiatives to life globally
ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances.
This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locationsOne of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers.
Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and morePosition OverviewYou will be a marketing leader & brand champion for the Millie Moon brand, managing best-in-class marketing strategies from idea to execution to drive business growth across markets globally.
Support with the development and execution of strategic marketing initiatives across a wide range of marketing disciplines, including digital media, influencers, trade marketing, grassroots activations and moreRoles & ResponsibilitiesDefine and implement brand marketing growth plans that achieve business objectives for the growth of Millie Moon, including:Developing and executing of marketing strategies for Millie Moon's global markets in line with best-in-class FMCG brand marketing practiceLead go-to-market strategies and activations for Millie Moon's new markets, retailers and NPD launchesLead 360 marketing campaigns from concept to completion, bringing them to life by building strong relationships with external agency partners, and internal cross functional teamsGather and analyse data and insights from external sources such as the market, customers, prospects, and industry analysts, as well as internal sources such as customer service and sales, to understand customers' needs and apply these insights to marketing strategies & tacticsOverseeing digital marketing campaigns & performance, collaborating closely with internal Digital Marketing TeamManage brand marketing budgets from planning to execution, reporting to the Head of Marketing on ongoing optimisation of activity and spendDevelop marketing plans and objectives as part of annual business planning with commercial and product teams to help create strategic growth brands.Develop strong relationships with key retail customers, to deliver strong joint execution plans across trade marketing touch pointsLeadership, mentorship and growth of the Millie Moon brand marketing team, managing a junior team member to deliver and execute plans across the brand, including:Establishing processes that empower team members to work efficiently and embody continuous improvementDay-to-day management of junior team member/s in accordance with wider business prioritiesUpskilling, training and development of junior team membersSkills & ExperienceDegree in Marketing, Business or equivalent+5 years' experience in a brand marketing role with a depth & breadth of brand marketing experienceStrong commercial & business acumen, strategic thinking and problem-solving skillsYou must demonstrate leadership ability and be able to influence and motivate cross-functional teams, while holding stakeholders accountable to deliver on business objectivesStrong communication & influencing skills, with the ability to translate messages across a variety of internal and external stakeholdersYou're a go-getter with energy, creativity and determination to continuously improve and push boundaries.
Strong solutions-focussed mindset, with high levels of resilience & passionYou are excited to contribute to our office cultureWhat We OfferCulture for GrowthHealth & Well Being Benefits (including an onsite 24/7 gym)Global OpportunitiesSurrounded by an A Player TeamCompetitive RemunerationFurry Office FriendsLots of fresh fruit, coffee, pals fridge and moreZURU – Tomorrow ReimaginedZURU.comSeniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing and SalesIndustriesConsumer Goods Rental
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