B2B Demand Generation Specialist
7 days ago
Join Our Team
Oritain is seeking a talented Digital Marketing Manager to join our dynamic team. As a Digital Marketing Manager, you will play a critical role in driving business growth through paid digital marketing efforts.
About the Role
This is an exciting opportunity to join a mission-driven organization and contribute to our vision of being the trusted source of truth in global supply chains. You will develop targeted digital marketing strategies and campaigns that leverage market research and customer insights to drive high-quality traffic, conversions, and revenue.
Responsibilities
- Develop targeted digital marketing strategies that drive high-quality traffic, conversions, and revenue
- Collaborate with the sales team to align marketing efforts with lead nurturing and marketing automation strategies
- Develop audience segmentation and craft tailored messaging to improve engagement and conversion
- Partner with regional sales leadership to refine and maintain a list of strategic target accounts
- Own and execute our Trade Media calendar, including newsletter, sponsored email, and thought leadership content
- Collaborate across the marketing team to drive multi-channel execution through events, email, and digital
- Expand distribution beyond owned channels by experimenting with new channels, creative approaches, and messaging
Requirements
- 4+ years experience in B2B Digital Marketing/Demand Generation
- Hands-on experience in LinkedIn Campaign Manager and Google Adwords
- Experience working within connected go-to-market systems (6sense, HubSpot, Salesforce, Outreach)
- Understanding and experience of account-based marketing strategy is a plus
- You are a results-driven individual with excellent analytical skills and a passion for digital marketing
- Ability to work in a fast-paced environment with competing priorities
- Able to work in a collaborative, cross-functional team
Benefits
- 35 Days Annual Leave including public holidays
- 2 x Paid Volunteering Leave days
- Life Insurance
- A monthly wellbeing allowance
- Health Cash-Back scheme
- Birthday holiday leave
- Performance based annual bonus
- Employee Assistance Programme
About Us
Oritain is a global leader in product origin verification. We empower companies to protect the integrity of their product and mitigate risks in global supply chains. We offer flexible working options and a competitive remuneration package.
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