Senior B2B Marketing Professional
2 days ago
Overview
Parallo Ltd is a leading cloud services provider empowering businesses to succeed in the digital age. Our expertise lies in managing cloud platforms for SaaS, ISV, and software creators, helping them elevate user experiences, develop new solutions, and manage costs while enhancing security.
This fixed-term role offers a unique chance to lead our marketing initiatives, developing and implementing effective campaigns to drive demand and enhance brand visibility. As a seasoned marketer, you'll leverage your strategic thinking, product marketing, and hands-on delivery skills to make a significant impact.
Key Responsibilities:
- Develop comprehensive marketing plans aligned with business objectives and KPIs
- Conduct market research to inform marketing initiatives
- Create compelling marketing content to communicate our value proposition
- Collaborate with sales and operations teams
- Implement marketing programs to drive insights and support marketing activities
- Host targeted events to generate leads and new opportunities
- Analyze customer data to inform marketing strategies
- Track sales pipeline back to marketing initiatives
- Report on marketing performance and ROI
To excel in this role, you'll need:
- Minimum 2 years of senior/mid-senior B2B marketing experience in a services industry
- Product marketing experience, preferably in a technical industry
- Strong analytical skills, able to interpret complex data
- Familiarity with cloud foundations, AWS/Azure certifications a plus
- Experience with design tools, CRM systems, and marketing automation
What We Offer
A dynamic work environment with opportunities for growth, flexible working, wellness programs, and professional development.
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