B2B Digital Marketing Specialist

2 days ago


Auckland, Auckland, New Zealand Oritain Full time

Oritain is a leading player in the product origin verification space, working with some of the world's largest and most valuable brands. Our vision is to become the source of truth in global supply chains, and we're seeking a highly skilled B2B Digital Marketing Specialist to help us achieve this goal. As a specialist, you will develop and execute digital marketing campaigns to drive high-quality traffic, conversions, pipeline, and revenue.

Key Responsibilities
  • Develop and execute comprehensive digital marketing strategies to drive business outcomes.
  • Collaborate with the sales team to ensure alignment between marketing efforts and sales objectives.
  • Utilise data analytics to inform marketing decisions and measure campaign effectiveness.
  • Craft compelling messaging and positioning to resonate with target audiences.
  • Leverage market research and customer insights to identify opportunities for growth and improvement.
Requirements
  • At least 3 years of experience in B2B digital marketing or demand generation.
  • Familiarity with connected go-to-market systems, such as 6sense, HubSpot, Salesforce, and Outreach.
  • A strong understanding of account-based marketing principles is advantageous.
  • You are a self-motivated individual who can work independently and collaboratively within a fast-paced environment.
  • You have excellent analytical skills and can turn data into actionable insights.
  • Creative copywriting skills that stand out and command attention.
  • Strong time and project management skills, with the ability to prioritise tasks effectively.


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