Brand & Consumer Activation Manager

5 months ago

Auckland City, New Zealand L'Oreal Full time

**ABOUT THE JOB**
- The role is based in the L’Oreal Auckland office and will be working closely, with the guidance of the Melbourne based marketing team to implement strategy and localize brand plans for the New Zealand market
- Collaborate with internal and external stakeholders, working hand-in-hand with the commercial, retail field, digital, education, and PR team to maximise the promotional efforts
- Own the brand guidelines to guarantee the brand identity, ensuring that all actions are in line with the sense of purpose while nourishing the brand
- Present brand plans to retailers and field team with strong conviction to leverage exposure, quickly react to changing trends and use insights unlock growth
- Brief variety of external agencies for POS, Visual Merchandising, Digital and Print Design
- Ensure in-store executional excellence; planogram execution, visual merchandising, retail pop ups, holiday set up, gift with purchase promotion
- Monitor sales performance across all channels and communicate insights with cross-functions
- Analyse competitor pricing in the market and share insights with Australia based product managers

**ABOUT YOU**
- Tertiary qualified in marketing with at least 3-5 years marketing experience, ideally in the beauty or luxury goods industry
- Excellent communicator to engage and deal with various internal and external stakeholders
- You must be self-motivated & driven to be able to drive your own results and manage your time efficiently.
- Strong influencing skills in both written and verbal communication
- Proven ability to manage multiple projects on time & to a high standard
- Engaging presentation skills

**TRAVEL REQUIREMENTS**
- This role could require occasional travel to Melbourne 3-4x per year

**ABOUT L’OREAL**

L'Oréal New Zealand are part of the L'Oréal Group - the world's largest pure beauty company with over 100 years of history and experience. We are a passionate team in a growing market, working to deliver our mission of Beauty for All through our local portfolio of brands.

L’Oréal is leading the revolution of the beauty industry, focusing more on emerging technologies & digital transformation for its consumers in a world that is changing rapidly.

L’Oréal is a supporter of reducing barriers that exist due to traditional working practices and therefore flexible work arrangements will be considered for this role.
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