Brand & Consumer Activation Manager, Kerastase

4 weeks ago


Auckland City, New Zealand L'Oreal Full time

**ABOUT THE JOB**
- Help define across ANZ the strategic orientations and the 3-year marketing plan for the category, monitor the portfolio (new launches, pillar products’ renewal and animation of core catalogue).
- Execute monthly promotional elements with Sales/Education Teams. Align local market needs with ANZ hub approach.
- Attend and contribute to critical meetings across the HUB (NZ and in Australia) to ensure that the local needs are built into the strategy.
- Develop and execute local events alongside education and sales team members.
- Build in collaboration with ANZ hub trade marketing plans for local client chains (Rodney Wayne, Synergy, Vivo and Kess).
- Collaborate with the ANZ HUB to develop salon specific sell out strategies aligned with Australia to drive Colour/retail growth and recruit new consumers.
- Collaborate with NZ digital team to build local ecommerce growth plans (eJBP).
- Manage the collection and analysis of consumer and market insights for the category, share findings with the zone to ensure the consistency of new product development with the country’s needs.
- Implement new launches and marketing mix strategies (IMC/360/Digital/Retail) and create the right angle of attack locally to build integrated, engaging consumer brand experiences; meet the deadlines.
- Mobilise and collaborate with other departments (sales, logistics, education, etc.) and partner agencies to build broader business strategy.
- Monitor the local adaptation of communication materials (imagery, digital, point of sale) - Make recommendations to management on the brand based on one’s expertise of the consumer, market and competitors - Manage NZ PPP budget/spend efficiently.
- Effectively prepare clear messages to present to senior management.
- Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand.
- Monitor the retail strategy working hand-in-hand with the retail and education team and monitor the proper implementation of retail materials (services, advice, etc.) Specific to PPD.
- Define and monitor media plans, implement promotions and ensure implementation of marketing plan.

**ABOUT YOU**
- Identifies market drivers and effectively communicates
- Translates trends and consumer knowledge into meaningful insights
- Thinks brand strategy for local market.
- Imagines disruptive products & services
- Develops integrated campaigns that work
- Integrates retail & shopper expertise
- Delivers excellence with agility and rigor
- Integrates sustainable, business consciousness
- Creates collaboration for bigger success
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