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Global Director, Sponsorship Marketing
4 months ago
With over 70 years of experience, our focus is on helping the most vulnerable children overcome poverty and experience fullness of life. We help children of all backgrounds, even in the most dangerous places, inspired by our Christian faith.
Come join our 33,000+ staff working in nearly 100 countries and share the joy of transforming vulnerable children’s life stories
Key Responsibilities:
- Please submit your CV in English.
PURPOSE OF POSITION:
The Global Director, Sponsorship Marketing is responsible for step-changing the global sponsor acquisition volume in close collaboration with 30 fundraising offices and global stakeholders in order to return sponsorship fundraising revenue back to growth (currently at $1bn annually).
The role heads up the global strategic direction, evolution and innovation of World Vision’s child sponsorship product, marketing, acquisition and prospect experience and acquisition-driving best practices. Leveraging data and insights, this role provides strategic leadership on the sponsorship audience targeting, full-funnel lead journeys, channel and market opportunities, and product propositions and variants across the World Vision Partnership in order to reach, cultivate and convert an increasing number of high-quality sponsorship acquisitions.
KEY RESPONSIBILITIES:
Build trusted partnerships and provide strategic leadership, influence and governance to grow sponsor acquisitions across the sponsorship marketing, acquisition and product leaders of the largest 8 Support Offices, specifically, and of all the 30 fundraising offices to equip and enable them to accelerate sponsor acquisition, as well as across the global teams, external partners and the virtual global sponsorship marketing team to closely collaborate towards growth.
Lead the evolution and execution of the global sponsor acquisition strategy to double acquisitions by FY26 in close collaboration with offices and global partners through adoption of the identified sponsorship target audience and the creation and evolution of related full-funnel lead journeys, through testing and scaling of channel diversification opportunities and unlocking the power of digital, and through geographic expansion opportunities across 100+ markets.
Lead the sponsorship product portfolio strategy and innovation to modernise and differentiate WV’s child sponsorship globally in alignment with global and local office stakeholders. Equip and enable global Chosen scaling across offices and channels and lead Partnership-wide design and testing of fresh and differentiating product offers, propositions and variants, the portfolio strategy of various offers and the scaling of successes globally.
Lead global identification, standardisation and adoption of sponsor acquisition driving best practices across all 30 fundraising offices and the evolution and global adoption of acquisition standards for sponsorship prospects based on proven best practices and insights, and help equip all the 30 fundraising offices to scale the best practices and acquisition standards to accelerate results.
Lead global alignment and executive reporting on sponsor acquisition KPIs and ensure full use of data and insights in decision-making, suggest and manage the strategic investment budget and provide global leadership on leveraging data and insights related to market trends, competitive landscape, target audiences, channel performance and sponsorship ROI, and marketing and acquisition in general to inform marketing strategies, tactics and investments.
KNOWLEDGE, SKILLS & ABILITIES:
- 15 years in senior leadership role in marketing, fundraising or customer experience with demonstrable success in achieving growth.
- Minimum 5 years of experience leading a sponsor acquisition related teaM/Function within one of the largest World Vision Support offices or experience leading a marketing function focused on new customer acquisition within a global, federated organization.
- Proven success in leading new customer acquisition growth through multiple mass, in-person and digital channels
- Exceptional ability to build and harness trusted, influential working relationships within an international organization to deliver strong performance and committed results across all stakeholders
- Proven ability to influence executive and senior leaders by sound data and insights and by intentional engagement, communication and regular executive-level reporting.
- Proven ability to lead digital transformation, innovation and change across diversity of cultures/people and across multiple geographic locations
- Proven ability to lead consultants, agencies and external vendors to meet an agreed goal at high quality within timelines
- Strong experience in leading virtual, multi-cultural teams and communities and creating a culture of sharing and learning
- Clear strategic marketing thinking with attention to detail as required and with ability to synthesize complex concepts into actionab
