Digital Marketing Specialist

6 months ago


New Zealand Dentsply Sirona Full time

**Requistion ID**: id

Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. Dentsply Sirona’s products provide innovative, high-quality and effective solutions to advance patient care and deliver better and safer dentistry. Dentsply Sirona’s global headquarters is located in Charlotte, North Carolina, USA. The company’s shares are listed in the United States on NASDAQ under the symbol XRAY.

**Bringing out the best in people**

Working at Dentsply Sirona you are able to:
**Develop faster** - with our commitment to the best professional development.

**Perform better** - as part of a high-performance, empowering culture.

**Shape an industry** - with a market leader that continues to drive innovation.

**Make a difference** -by helping improve oral health worldwide.
- **Position Overview**

The Digital Marketing Specialist will support the Customer Experience Manager in the development, execution and optimisation of the digital marketing strategy in alignment with growth and revenue generation for the commercial business across a variety of channels. Working in the Marketing team, the position holder is responsible for content development, in written and visual forms, growing and maintaining the Company’s digital footprint and facilitating the execution of the commercial strategy to support and grow market share**.**
- **Primary Objectives**

To develop increase sales revenue and market share through:

- Developing local digital marketing content to drive customer engagement, generate leads and support commercial outcomes
- Building and enhancing the Company’s local digital presence, optimising customer experience
- Working collaboratively with the Sales and Marketing teams in developing digital go-to-market strategies to achieve revenue goals and market adoption
- Support sales channels and lead generation activities designed to maximise revenue and profit opportunities
- Build, maintain and update web content in line with the requirements of the commercial business
- In collaboration with the Marketing team, develop programs designed to increase exposure to and sales revenue from the target audience
- In consultation with the Marketing team, cultivate and recommend marketing, merchandising and creative tactics to effectively utilise the digital marketing medium
- Review performance of sites and digital marketing channels to provide campaign reports and insights
- Utilise analytics tools and provide monthly Company updates and data to relevant teams
- Adaptation of global sales and marketing collateral to suit local needs
- Identify key opportunities for innovation and brand awareness
- **Specific Accountability**

Commercial Digital Strategy
- Content management, including preparation, scheduling, publishing, community engagement, monitoring and reporting
- Analysing and reporting on the performance and efficiency of campaigns
- Execute design instructions from global colleagues to ensure the Company website is efficient, accurate and user-friendly
- Liaise with local and global colleagues, and third-party providers to maximise the Company’s digital presence
- Implement marketing strategies to ensure increased customer engagement through Digital Marketing channels
- Use digital marketing management systems to effectively deliver communication messages

Planning
- Undertake ongoing market analysis to ensure responsiveness to changes, market trends and competitor activities
- Build relationships with external and internal clients to capitalise on all business opportunities
- Identify key decision-makers and opinion leaders and work with colleagues to ensure the development of strong business relationships
- Understand and communicate the needs and expectations of the client to internal stakeholders to ensure the Company meets and exceeds client expectations
- Provide communication to the Sales and Marketing teams to ensure adequate understanding of the website and other online tools

Events & Webinars
- Work with the Clinical Education team to manage courses, events, videos and other resources on the website in a timely manner
- Provide technical support and best practice recommendations to internal customers in relation to event management software
- Set up technical support for webinars and other online events
- Assist with software queries related to events

Knowledge
- Ensure ongoing currency of functional and technical knowledge through self-directed learning and proactive involvement in training and personal research
- Ensure ongoing currency of systems and procedures through self-directed learning and proactive involvement in t



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