Us Marketing Director

4 months ago


New Zealand Aroa Biosurgery Full time

At AROA, our people come to work every day with passion and ideas that fuel our business and go home at the end of each day knowing they have made a real difference in the lives of others.

Aroa Biosurgery is at the forefront of regenerative medicine, committed to unlocking regenerative wound healing for all. Our innovative extra cellular matrix (ECM) technologies, particularly our flagship brand Myriad, are revolutionizing inpatient wound care and transforming patient outcomes.

We are thrilled to be expanding our marketing team. This will be our first US based role, working with the incredible team based in head office New Zealand. What is critical for us in this role is that we have a highly experienced marketer who has a great track record of success, and a sound background in the medical device industry to lead and execute the strategic development of our Myriad portfolio.

**Key Responsibilities:
- Create and implement our brand strategy for the US market
- Collaborate across our teams to align brand initiatives in conjunction with strategic objectives
- Monitor and evaluate brand performance metrics
- Identify opportunities for brand optimization and continuous improvement
- Create, develop and execute targeted marketing campaigns to generate demand and sales for our Myriad products
- Provide insights to customer needs and market trends to drive innovation and strategic decision making
- Create and manage strong relationships with key stakeholders
- Lead and mentor Global Brand Manager (based in NZ) Be our brand ambassador - keeping ahead of industry trends and developments and maintaining AROA’s presence

**Required skills & attributes:
- 7-10 years of experience in brand management within the medical device industry
- A solid track record of success in driving brand growth and market share
- Ideally a sales management background with strong leadership ability to build high performing teams
- A strategic thinker with strong analytical skills - you utilize insights to create useable and effective brand strategies
- Strong written and verbal communication skills with the ability to influence and collaborate effectively
- In-depth knowledge of the US healthcare landscape, including understanding of OR procedures, reimbursement processes, and regulatory requirements Flexibility to work across different time zones and manage remote teams



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