Head of Marketing Communications

2 weeks ago

Auckland City, New Zealand Samsung Electronics Full time

Position Summary

**We are looking for a Head of Marketing & Communications on a 14-month fixed term basis to cover a period of parental leave, starting Feb 2024.**

The Head of Marketing and Communications is responsible for the development and supervision of all marketing and communications strategies and campaigns across MX (Mobile Experience) and CE (Consumer Experience; TV, Monitor, Refrigerator, Washing Machine, BIC, Vacuum and more).

This individual will oversee the development of goals, strategies, and implementation plans to execute comprehensive marketing campaigns. You will promote the creation, enhancement and development of programs to promote brand, products and its services.

The Head of Marketing Communications role involves liaising with all internal stakeholders (PM, Sales, Retail of MX and CE) and external parties (Cheil, Starcom, Tribal and other agencies and promotional partners) to successfully deploy ATL & BTL strategies at launch and sustenance phases.

This role leads and directs the workflow of Marcoms Managers, Marcoms Specialists and Marcoms Graduates by assigning job tasks, facilitating interdepartmental communications and managing external communications.

Role and Responsibilities

Marketing & Communications
- Develop and deliver creative marketing and communication strategies, plans and approaches to achieve Revenue, Profit, and M/S targets
- Work closely with PM, Sales, and Retail of IM/CE and senior management team to put the strategies into practice. This will include
- Develop, manage and execute an annual strategic marketing and communications plan to span across all communication media (online and offline) and reach appropriate target audiences, based upon specific performance goals.
- Design and develop creative communication and marketing collaterals to maximise awareness of product value proposition.
- Plan and implement marketing approaches including consumer profiling and segmentation
- Develop the communications strategy with optimal IMC mix using brand guidelines and aligning with business strategy; Communication planning and execution; Effectiveness assessment and analyse pre/post allocation and ROI
- Ensure the brand meets expectations through monitoring marketing trends and partner and funder feedback.
- Manage the marketing & communications budget and ensure the business objectives are achieved on time and within budget.
- Monitor, evaluate, and report on similar industry activities; make recommendations based on findings/opportunities discovered.
- Evaluate the success of various communication strategies and provide and implement recommendations for improvement
- Analyse potential new products/media to enhance the marketing and communications.

Leadership and Personal Development
- Performance and operational management of Marketing communications team working across multiple initiatives and locations. Inspiring, motivating and supporting managers and staffs so that they are thinking and acting at their best, delivering high quality work, working as an effective team and meeting organisational and individual objectives.
- Leads an ongoing Performance & Development process driving annual MBOs development, mid-year reviews, succession planning feedback, and annual performance planning and feedback.
- Builds self-awareness and keeps up to date with best practice, trends & market information through research, networking and attending seminars
- Identification of own training & development needs.
- Perform additional tasks as and when requested or required by the Company and as instructed by the management

Skills and Qualifications
- Degree level academic qualification with over 10 years of relevant experience, preferably in a FMCG, Telco or CE/IT environment
- Experience in marcomms / brand marketing with an emphasis on channel marketing / retail marketing / in store conversion.
- People leadership experience with strong organizational and management skills
- Ability to manage multiple tasks and projects
- Numerical and budget management

Li-Midsenior

Li-SENZ

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