Head of Digital Marketing

6 months ago

Auckland City, New Zealand Medenterprises Full time

**Join Our Mission: Shape the Future of Healthcare**

The Head of Digital Marketing will be responsible for the results of the Performance Marketing team. Attracting and converting new doctors, to deliver measurable online performance marketing impact.

**Why Join Medenterprises?**

Medenterprises is at the forefront of revolutionising healthcare experiences. Our mission? To amplify doctors' well-being and foster an environment where they can excel. We’re looking for a Head of Digital Marketing to get our products to market and lead our team to new heights.

Support Medrecruit, our service business, acquire new doctors to help our clients and get more doctors into the workforce.

**Key experience we are looking for**:
We are looking for a leader in performance marketing who has had extensive experience in data driven decision making, Search Engine Marketing (SEM) within a digital product environment.

**Role & Responsibilities**
- New doctor acquisition
- GTM and Campaign Delivery
- Lead the development of comprehensive GTM strategies for new campaigns
- Collaborate with cross-functional teams, including product development, sales, and marketing, to align on GTM plans and timelines
- Define target customer segments, value propositions, and distribution channels
- Performance & Technical Marketing
- SEM/SEO/CRO
- Social Media Marketing
- Lead Generation
- Reporting and Analysis

**Grow with Us**

Our commitment is to provide not just a job, but a journey of personal and professional growth. Here, your voice matters. You’ll be mentored, challenged, and celebrated. Every day, you’ll have opportunities to learn, explore new tools, and genuinely make an impact.

**Qualifications & Experience**
- Bachelor or Master’s degree in Marketing or a related field

**Knowledge / Experience**:

- A minimum of 10+ years marketing experience, with 5 years in a senior digital marketing role, ideally developing and implementing lead generation strategies.
- Experience covering all aspects of digital marketing, including operational tools and systems, digital content and delivering search strategies.
- Senior Leadership Experience; Ability to inspire others to achieve results. Coaches, develops and enables others to realise their full potential
- Business Development; has entrepreneurial experience which demonstrates ability to actively seek out and develop business improvements consistent with
- organisational goals
- Internal Customer Relationships; proven experience at a senior level to focus attention on meeting the needs of the wider organisation, works with peers and their
- teams to ensure exceptional delivery satisfaction.
- Strong analytics, data and campaign evaluation is essential; hands-on experience with SEO, Google Analytics and CRM software.

**Why **You’ll** Love Working Here**

Diverse, Inclusive Environment
Medical insurance
Continuous Learning & Development
Flexible Remote Working
Fun, Collaborative Team Culture
Career Growth Opportunities
We’re B Corp certified

**Don’t** Just Take a Job. Build a Legacy.**

At Medenterprises, you’re not just joining a company; you're becoming part of a community committed to transforming healthcare. Together, let’s shape the future and make a lasting difference.

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