Consumer Insights Manager

3 weeks ago

Auckland City, New Zealand New Zealand Government Full time

Fulltime, Fixed term parental leave cover role to start September
- Location Auckland
- Bring a curious mind and embrace and discover what Tourism New Zealand has to offer.

Tourism New Zealand is a well-respected leader in destination marketing. Our purpose is to enrich Aotearoa New Zealand, and all who visit. We promote the 100% Pure New Zealand brand to the world, attracting people to visit our beautiful country, the ultimate destination. Post COVID-19 we have a very important role, to accelerate tourism's recovery and transition to a more sustainable, productive, and inclusive future.
What will you be doing | Ngā whainga
We are looking for an outstanding Insights Manager to join our world class team in our efforts to gain maximum value from our marketing efforts. Evidence based decision making is vital for Tourism New Zealand to allocate the right effort to the right places to build desire of New Zealand as holiday destination to both international and domestic audience.
Increasingly Insights is required to contribute to a wide range of strategic decision making across TNZ, as well as provide insight to the wider industry, partners, and government.
Reporting to the Global Manager Insights; You will support strategic decision making with the delivery of a programme of work that includes ongoing brand tracking, bespoke consumer research projects, and data analysis.
You'll be required to collaborate across the organisation to drive a culture of insights, leveraging local market insights or insights from other functions to provide a holistic evidence base when addressing key issues and supporting critical decision making.
What you will need | Ngā pūkenga mō tēnei tūranga
- Tertiary qualification in marketing, market research, psychology or relevant qual
- Minimum 7 years in marketing, market research roles, ideally in a global organisation
- A commercial marketing and insights background with an excellent understanding of the power of consumer research and data to inform marketing strategy and implementation
- Able to manage workflows with research agencies
- An adaptable mindset with comfort embracing a broad scope of work that spans different skill sets.
- Confident presentation and storytelling skills
- Ability to build strong connections across an organisation
- The desire to manage and coach one direct report

Sound like you | Māu rānei
In addition to the awesome people and meaningful, interesting mahi, our Insights team embraces a hybrid working arrangement, which means balancing time working in the office and working from home.
We are a close-knit Insights team that is committed to doing extraordinary things. When you join Tourism New Zealand you will become part of a fun, global whānau (family) who have shared goals of enriching Aotearoa NZ, industry and manuhiri and taking the 100% Pure New Zealand brand to the world.
This is a fixed term role for aprox 7 months from September.

**Applications close**: Wednesday 26th July

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