Senior Consumer Insights Specialst
6 months ago
Auckland Based
- Full time, Permanent
Tourism New Zealand is a well-respected leader in destination marketing. Our purpose is to enrich Aotearoa New Zealand, and all who visit. We promote the 100% Pure New Zealand brand to the world, attracting people to visit our beautiful country, the ultimate destination. Post COVID-19 we have a very important role, to accelerate tourism's recovery and transition to a more sustainable, productive, and inclusive future.
What will you be doing | Ngā whainga
We need a marketing and insights practitioner with the technical background, experience and communication skills to ensure that insight thrives at the heart of the organisation.
You will join our world class team in our efforts to gain maximum value for Tourism New Zealand, our industry partners, markets, and government agencies by identifying opportunities and issues, and then collaborating to design, execute and present research which provide actionable insights for marketing decisions.
Reporting to the Global Manager Insights you will be responsible for gaining a deep understanding of our global target audiences and visitor experiences on the ground, how we cater to the New Zealand tourism industry, and measuring impact of our work.
Insights play a critical role in determining where and how we focus our organisational resource, ensuring evidence-based decision making for our market and global teams, and ensuring TNZ can provide useful insights for the broader industry. You will also be required to positively collaborate with market and global teams and incorporate their insights and expertise into your thinking and work.
What you will need | Ngā pūkenga mō tēnei tūranga
- Commercial marketing and/or strategic insights background with an excellent understanding of the power of consumer research and data to inform marketing strategy and implementation.
- Experience working in a global team/role; international markets preferred.
- Be an expert at communicating at all levels in a complex global organisation and able to influence strategy and operations.
- Be comfortable unearthing and communicating insights from a range of sources including from primary consumer research, data analysis, digital analytics, consumer trends and economic data.
- Be comfortable embracing a broad scope of work that spans different skill sets.
- Flexibility and openness to operate in a rapidly changing environment.
Sound like you | Māu rānei
If you are highly curious, passionate about research, a confident storyteller, thrive on delivering extraordinary work, and want to work for an organisation which is delivering high impact and globally award-winning work, then this could be your next insights role.
Our Insights team embraces a Hybrid working arrangement and balance their time working in the office and working from home.
For more role-specific information, please view the attached position description.
**Applications will close**: Tuesday 21st November
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