Consumer Market Insights

1 month ago

Auckland, New Zealand HEINEKEN Full time

Location: Ōtāhuhu, Auckland

Function: Marketing

Type of Contract: Full-time Permanent

 

When you join DB Breweries, you join the global HEINEKEN whānau, where everyone is encouraged to be themselves, contribute their ideas, learn and grow as part of one of the largest beer and cider brewing companies in the world spanning 70 countries. 

 

We believe diverse views make great brews, and the vibe in our team is very much reflected in our four values: PASSION for consumers and customers, CARE for people and planet, ENJOYMENT of life, and COURAGE to dream and pioneer.  We offer a great range of employee benefits and positive culture which includes:

 

  • Free health, life and income protection insurances.
  • 5% employer contribution to your Kiwisaver.
  • Free monthly allowance of beer, RTDs, cider or zero alcohol beverages.
  • Up to 50% employee discount at Star Hospitality venues
  • ‘Enjoyment of Life' leave (an extra day each year to do something you enjoy).
  • A range of other benefits including generous parental leave provisions, free confidential counselling support, digital wills, feminine hygiene products, retail discounts and more.
  • Free learning and wellbeing tools and leadership development programmes.
  • As a member of Mind The Gap, we’re committed to addressing gender pay gaps and we’ve also supported the Pacific Pay Gap Inquiry.
  • Flexible work arrangements for roles that can be performed remotely including work-from-home up to two days each week.
  • Free parking.

 

As our Consumer Market Insights Manager at DB Breweries, you'll shape strategic decisions, measure marketing effectiveness, and drive a consumer-centric business.

 

Key Accountabilities:

  • Support developing the business strategy, setting growth targets, and fostering partnerships with Marketing, Sales, and Channel teams.
  • Forecasting, market sizing, as well as market analysis, mapping, and consumer trends identification across Beer, RTD, Cider, and any new growth opportunities
  • Lead consumer inspiration within the Marketing teams, refining brand proposition and positioning, and regularly sharing Brand Health measurement across the business.
  • Drive marketing effectiveness tools to improve ROI and inform portfolio ATL and BTL spend.
  • Market research and partnering with Region on consumer insights, as well as with category teams on shopper insights and category drivers.
  • Lead research projects to test concepts and develop quick concept testing tools for the innovation pipeline.

 

Your background and experience

  • Tertiary qualified
  • Demonstrated experience in a similar role.
  • Minimum 7 years of related FMCG, commercial, and industry experience.
  • Demonstrated consumer research and analytic experience.

 

Excited about what you’ve read so far? Apply today – we’d love to hear from you

 

Please note: We are not accepting candidates from recruitment agencies for this role.

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