Consumer Insights Manager

4 weeks ago

Auckland City, New Zealand Lion Pty Ltd Full time

13 Mar 2024- Auckland, North Island, NZAt Lion we’re transforming our approach to Marketing to better connect our brands with consumers. Our vision is bold and unique - and we need New Zealand’s most talented people to bring it to life.

We are looking for an awesome Consumer Insights Manager to join our Marketing Team reporting directly into our Consumer Insights & Strategic Planning Director. This is a contract opportunity for 12 months commencing in June 2024 covering one of our team heading off on maternity leave. We embrace hybrid working from home and in our Auckland office based in Fanshawe Street.

This role is a CV game changer as you will get to impact some of New Zealand’s biggest and most iconic brands like Steinlager, Speights, Emersons, Smirnoff, Gordons, Lindauer. You’ll get combine your insights & research experience with your strategic thinking skills. As our Insights Manager, you will lead and support the brand, innovation and connection teams using deep understanding of the consumer and your strategic thinking to create powerful brands and deliver best practice in the marketplace.

**A day in the life**
Champion the consumer-first thinking throughout the business.
Ensure powerful consumer insights underpin all commercial, creative, product innovation and brand activities.
Lead insightful & actionable strategic Deep Dives on key issues and/or opportunities ensuring recommendations are clear & well supported with data & insight.
Lead brand, connection & innovation research, ensuring the selection of the best research agency and methodology to solve key business questions, and evaluate future growth opportunities and past activities.
Advise brand, connection & innovation teams on the best approach to make informed decisions using a range of consumer insighting approaches.
Build the capability and know-how of the broader marketing team to understand consumer insights, research techniques and interpreting results into action plans.

**What you will need**:
Passion for our consumer and how we can bring their insights back into our brand teams to influence the future of our iconic products
Demonstrated knowledge in market research methodologies, consumer insights, cultural insights, brand positioning, brand identity
Demonstrated ability to turn insights & intelligence into actionable brand strategies
Experience leading & influencing senior business stakeholders
Significant experience in building strategic agency partnerships

W**hat to expect from us**:
We are massive supporters of flexibility working, and our program “LionFlex” enables us to work in ways that support our lifestyle to help us balance our career with the other important things in life.
We're also proud of our diverse workforce, acknowledging our people for the unique individuals they are. We’re a social bunch at Lion and enable our teams to join the many fun activities around the office and at our sponsored events.

This is a rare opportunity to play a critical part in the business and make a tangible impact. Even more, you’ll enjoy a culture focused on personal development, sociability and wellbeing.

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