Head of New Patient Acquisition Marketing

3 months ago

Auckland City, New Zealand Abano Healthcare Full time

**Company Description** At Abano Healthcare, **we’re all about creating smiles—literally As the largest Dental Support Organisation in Australia and New Zealand, we’re proud to support a network of industry-leading brands like Lumino The Dentists, Maven Dental, and 1300Smiles Dentist. With over 240 practices and a team of 2,000+ dedicated professionals, we provide top-tier dental care to communities across both countries.

But we’re more than just a healthcare provider. We’re innovators in dental services, passionate about embracing the latest technologies and setting new standards in patient care. Whether it’s cutting-edge treatments, state-of-the-art equipment, or digital transformation, we’re always pushing the envelope to make sure our patients walk out with a healthy, happy smile.

At Abano, we don’t just fix teeth—we create experiences that keep people coming back and build long-lasting relationships. Because at the end of the day, our goal is simple: making the world a healthier, brighter place—one smile at a time.
**Job Description** About the Role**: Join the dynamic team at **Abano Healthcare** as our **Head of New Patient Acquisition Marketing** This newly restructured role will drive growth for some of the top dental brands across Australia and New Zealand, including Lumino The Dentists, Maven Dental, and 1300Smiles Dentist. If you’re a marketing genius with a knack for patient acquisition, recruitment marketing, and data-driven decision-making, this Trans-Tasman team lead role is your chance to shine

**What You’ll Do**:

- ** Shape the Future**: Craft data-driven marketing strategies that bring new patients through the door.
- ** Digital Rockstar**: Lead online campaigns that slay across SEO, PPC, social media, and more
- ** Above-the-Line Wizardry**: Manage TV, radio, print, and outdoor campaigns to create buzz.
- ** Team Leader Extraordinaire**: Build and inspire a talented marketing team to hit big goals.
- ** Analytics Guru**: Dive deep into data, creating dashboards and reports that drive smart decisions.
- ** Recruitment Dynamo**: Collaborate with HR to attract top talent through innovative recruitment marketing.

**Qualifications** What You Bring to the Table**:

- ** 8+ years** of marketing experience (healthcare or dental is a major plus)
- Master of **digital marketing** and **Above-the-Line (ATL)** channels.
- Strong leadership and **project management skills**.
- ** Data-driven thinker** who thrives in fast-paced environments.

**Additional Information** Why This Role Rocks**: This isn’t just another job—it’s a chance to lead a high-impact role that spans two countries and our iconic brands From creative campaigns to building a rock-solid team, this is your chance to be a key player in Abano Healthcare's future. You’ll work closely with our CMO, digital agencies, and internal teams to create marketing magic and help us achieve our patient growth goals

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