Senior Marketing Manager Brand
7 days ago
**Why you'll love working with Tower**
At Tower, we live and breathe our values - they are at the heart of every interaction. **Our people come first, **we pride ourselves on creating a diverse and inclusive space that allows our people to thrive. Encouraging everyone to bring their whole selves to work, we aim to represent the diverse communities we work in and with.
We also have a plan to lead our industry forward into a more customer-centric future with innovation and disruptive thinking, as a unique Kiwi and Pacific insurance provider operating for over 150 years, with roots all the way back to Dunedin.
**What will you be doing?**
Join Tower as our Senior Marketing Manager - Brand & Acquisition and take the lead in driving our direct-to-consumer growth.
Collaborate closely with the Head of Brand & Acquisition Marketing to craft and execute winning marketing and brand strategies. Your focus on impactful campaigns and optimized digital performance marketing will drive numbers while building Tower's brand and future demand.
**You can expect to be across the following**:
- Set the marketing plan for the year and continually optimise budget, media, message, and performance to deliver on business objectives.
- Lead strategic through-the-line campaign development, implementation and continuous optimisation of activity, with a key focus on digital marketing performance.
- Lead a team of three direct reports to deliver customer acquisition and brand activities.
- Accountable for internal campaign implementation and delivery; including overseeing working groups, sign-offs, integration with purchase squad and offer fulfillment
- Take an insights-led and data-driven approach to marketing activity, bringing an understanding of the customer and our sales funnel metrics to drive performance.
- Work with our Agency partners to oversee and deliver 'go to market' campaigns.
- Work alongside Partnerships and Pacific to ensure strategic communications and brand alignment and provide marketing and communications expertise and assistance as required.
- Work with the Chief Revenue, Marketing & Brand Officer to champion brand - support the development and execution of our external and internal brand strategy, campaigns and teams including acting as the decision maker for brand guideline decisions and maintenance of brand assets.
- Lead annual forecasting and phasing of marketing sales funnel targets and manage the marketing budget to maximise business outcomes.
- Work in partnership with teams across Tower including Purchase Squad, Website, Technology, Data, Product and Underwriting, Corporate Communications, and the Pacific to deliver sales and customer outcomes, coordinating planning cycles to deliver integrated initiatives.
**What you'll need**
An experienced and motivated brand and retail marketer with a strong background in delivering results. You'll love a challenge and enjoy getting stuck in to deliver Forward-thinking campaigns that drive growth. You will be a team player, collaborating and communicating with cross-functional teams to deliver business and customer outcomes.
**To be successful in this role, you will also be able to demonstrate the following**:
- 8+ years' experience in a senior marketing role in a services marketing environment.
- A proven track record in brand and retail above-the-line marketing with a focus on delivery to drive business outcomes and growth.
- Experience of working a cross-functional team is a must, and Agile experience a huge advantage.
- Analytic and data skills, a master of measurement - highly capable with sales funnel and conversion targets, as well as working within a performance marketing context, across search and programmatic channels.
- Solid stakeholder management experience, specifically leading planning and execution across multiple teams.
- Expertise in leading marketing communications planning and brand execution.
- A good understanding of customer data usage (including segmentation and testing principles)
- Experience ensuring the performance and relationship management of creative and media agencies.
- Moderate working knowledge of Google Analytics and Power BI would be useful
**What we'll bring to the table**
In addition to a competitive salary, we offer a range of perks and benefits to celebrate and look after our Tower employees.
Highlights Include:
- 16 weeks paid leave for the primary carer and four weeks paid leave for partners, for our Tower whānau in New Zealand and the Pacific
- A paid day off on your birthday and the option to buy an additional eight days of leave. So up to six weeks off
- Wellness leave instead of sick leave so you can proactively look after your health and wellbeing
- Career growth - we promote internal capability; and support you with design-specific development and training opportunities; we also have programmes that recognise star performers
- Flexible workplace opportunities at our beautiful new Fanshawe St office packe
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