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Trade Marketing Specialist

2 months ago

Manukau, Auckland, New Zealand Red Bull Full time

Company Description:


Our Trade Marketing Specialist (TMS) is responsible for developing and coordinating trade marketing & insights activities to maximize the potential of the Red Bull brand in the trade whilst maintaining the brand personality & values.

The TMS will coordinate, and project manage all trade-led marketing activities, leading the trade marketing strategy of the local sales team and enable the execution of that strategy via our Key Accounts and Field Sales teams.

More specifically, the TMS will lead all communication (internal, trade & shopper), internal coordination between marketing and sales, POS development and implementation, Category Management projects, trial activities and sales analysis to generate insight.


Strategy
You will ensure the marketing plan is translated into an effective Trade Marketing strategy for the Off Premise team. You will develop Trade Marketing priorities through alignment with Off Premise channel managers - by channel, by account. You will also provide input into the Business Planning process utilizing data and insights.

Planning
You will manage relationships between Marketing, On Premise and Off Premise teams ensuring alignment across campaigns. You will also manage the Off Premise creative development process with all POS based on global guidelines. In addition, you will manage agency relationships to ensure efficient and cost-effective campaigns in line with global standard.

In the role you will collaborate with retail media (relationships, programmes and spend) including Cartology (Woolworths) and Precision Media (Foodstuffs).


Execution


You will undertake regular field briefings through quarterly/cycle meetings in conjunction with the Regional Sales Managers to ensure clarity of expectation on all Trade Marketing initiatives.

In addition, you will spend regular time in trade to help support and train the field team in Trade Marketing best practice.


Stakeholder Management
You will build strong internal company wide relationships, with clear and open communication (no surprises). In addition you will also build strong external relationships that support in delivering value for Red Bull. You will have an entrepreneurial mindset - If this was my money, would I spend it?

Health & Safety Self-Leadership


You will protect yourself, your fellow workers and any other party from unsafe situations by carrying out your duties in a safe, healthy and responsible manner, in accordance with legislative requirements, and by monitoring the safeness of the workplace.


Qualifications:

2+ years of experience in Trade Marketing or Shopper Marketing with Brand Marketing exposure, ideally in consumer/shopper insights area

Understanding of FMCG industry and sales processes

Solid project management skills and cross-functional work competency

Confident user of MS PowerPoint with ability to visualize ideas and concepts

Confident user of MS Excel or similar tool with strong knowledge how to work with data

Additional Information:

You warrant that:

  • You have read and understand the Privacy Statement and the Red Bull New Zealand Privacy Policy.
  • You are qualified to work in New Zealand and understand that Red Bull New Zealand may require you to provide evidence of this to comply with its obligations under the Immigration Act 2009.

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