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Growth Specialist

2 months ago

Manukau, Auckland, New Zealand Serato Limited Full time

About Serato
Serato is one of the world leaders in audio software for professional DJs and musicians.

World-renowned artists such as Fatboy Slim, A-Trak, Snoop Dogg, and DJ Snake love our products and perform with them on a regular basis.


A homegrown NZ company with a global brand and following, Serato has a 20+ year history in innovating and pushing the boundaries in the music industry, developing a strong following from its worldwide customer base.

We aim to find people who want to work in a music-loving culture and who have a passion for delivering best-in-class experiences for our prospects and customers.


Summary

Responsibilities

  • Manage Serato's marketing automation platforms, in collaboration with Web, Product and Data teams.
  • Collaborate on projects with Product Marketing, UX, Product and Web to onboard, engage and retain users.
  • Provide assistance to the Growth team in a/b experiments to improve KPIs and drive learnings for the business.
  • Provide operational support to Growth Marketer and Head of Growth & E-Commerce on Serato's advertising campaigns, by working alongside the Growth, Marketing, UX and Product teams and external agencies to implement Serato's paid search, SEO and content strategies.
  • Report on campaign and initiative effectiveness. Work with the Data team to ensure marketing campaign activity is tracked effectively.

Key Skills and Experience

  • Proven Digital Marketing Coordinator/Specialist/Lead (or comparable) experience.
  • Understanding of using profile and behavioural data to create segmentation for subsequent targeting and personalisation of campaigns and activity is needed.
  • Comfortable using data and research to derive results and insights from key activities to draw conclusions about performance.
  • Practical experience with with SEO and paid media, including familiarity with Google and Meta tools to run paid media campaigns, is a bonus
  • Experience with managing content through content management systems is also a plus.
  • Working well in a team environment is key, as are clear communication skills.


If you love technology and music and you want to work at a globally-recognised company with a great culture, this could be the role for you.

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