Direct Marketing Specialist

**Who we are**:
FleetPartners Group is an ASX 300 listed financial services, vehicle management, and employee benefits company. We are an organisation where 98% of all team members believe that their manager genuinely cares about their well-being and feels valued. We also help everyday Australians to maximise their salary by administering employee benefit programs and help them to get into the car of their dreams.

We have a strong company culture that values our people and are proud to present you with this opportunity to join our team. We support all types and sizes of businesses to acquire and effectively manage their vehicles, with over 93,000 vehicles currently under management.

**Our Promise**

FleetPartners Group is an equal opportunities employer; therefore, all qualified applicants will receive consideration without regard to their race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

**Who we’re looking for**:
We are seeking a Direct Marketing Specialist to join our small but fun marketing and channel sales team, based in our Auckland head office.

This role needs to create a structured lifecycle communication program with the aim to automate some of our communications at different touchpoints of a driver, small business owner, dealer or fleet managers lifecycle. The role will also manage lead generation and nurture campaigns with our leads database. A good understanding of marketing automation platforms (mainly HubSpot), data analysis, customer segmentation and the ability to develop and implement effective strategies that drive customer engagement and upsell opportunities. This role requires a data-driven mindset, creative thinking, and the ability to optimise campaigns based on performance metrics.

**What you’ll be doing**:

- Manage and develop further the customer lifecycle program for all our audiences.
- Work with dealer Business Development Managers to manage communications and online training programs for our dealer partnership base.
- Manage operations and service-related communications campaigns, as and when necessary, to existing customer base.
- Utilise data-driven insights to identify opportunities for campaign optimisation and drive continuous improvement.
- Monitor and report on campaign performance metrics, such as open rates, click-through rates, conversion rates, and provide actionable recommendations for improvement. Present results back to relevant stakeholders.
- Provide training and support to marketing team on the effective use of marketing automation tools and best practices.

**Requirements**:

- Proficiency in marketing automation platforms such as Hubspot and exposure to CRMs such as Salesforce and data platforms such as PowerBI also helpful.
- Solid knowledge of marketing automation concepts, including workflows, triggers, lead scoring, and reporting.
- Some experience in developing online training programs helpful.
- Experience in data analysis and the ability to translate data into actionable insights.
- Ability to work independently, prioritise tasks, and meet deadlines in a fast-paced environment.

**Benefits**

**We offer**:

- We are always developing our benefits for our staff, this includes up to 27 days annual leave, flu jabs, corporate discounts and hybrid working arrangements.
- We like to see our team grow, develop and succeed at FleetPartners; therefore, we pride ourselves with providing promotion and secondment opportunities.
- We like our team to enjoy their working environment and culture, we do this by quarterly recognition awards, office/ external events and by celebrating our core C-A-R-E values.

**Next Steps**

**Awards**
- Toitu net carbonzero certification_
- WGEA Employer of Choice for Gender Equality_

Work180 Endorsed Employer for Women