Marketing Specialist Direct to Customer

4 days ago

Auckland City, New Zealand AIA Full time

BELIEVE IN BETTER
Do you believe in leading the way to a better, healthier, more sustainable future?

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It's finding new ways to not only better people's lives, but to better the communities and environments we live in. As the largest listed company on the HKSE, we’ve been proudly making a difference for people and communities across Asia for over a century. And we build on this every day with our ambition to engage one billion people to live Healthier, Longer, Better Lives by 2030.
And to get there, we need leaders with the courage, clarity and humanity to inspire, guide and support their teams to thrive every day - in the work they do and the life they live. Our leaders always have and will play a vital part in our journey to help more people live Healthier, Longer, Better Lives, build healthier societies and cultivate healthier environments that better everyone.

If you sound like that leader, read on.

The opportunity:
Be part of a cross-functional team of marketers and key stakeholders across the business to support AIA’s vision of helping our customers to live Healthier, Longer, Better Lives.

Key responsibilities include:
- Owning and defining the customer engagement design and delivery required from the project.- Leveraging all customer touchpoints to create deeper customer relationships, improving customer experiences and delivery efficiencies.- Managing and collaborating with project stakeholders to develop market-leading direct communication initiatives within the project, and opportunities for broader enterprise customer automation and engagement value.- Managing all aspects of relationships with relevant third-party vendors and partners as required.

Ideally, you’ll bring:
- A clear, simple, and inspiring communication style - making the often complex simple.- Ability to form strong collaborative working relationships with senior stakeholders and overcome challenges with insights and data.- Extensive experience of the Salesforce Marketing Cloud platform (its capabilities and delivering tangible value to both the customer and business from it).- Demonstrable experience of leading successful direct marketing initiatives in large and complex organisations.- Significant marketing experience in B2B and B2C BTL channels.- Strong understanding of specialist marketing functions, particularly CLV and CRM best practices.- Experience working on fast paced and complex projects, within cross-functional teams.

Why choose AIA?

At AIA, we believe in empowering every one of our people to find their 'better'. We do this by offering:
- Opportunities to grow within the business through internal mobility- Competitive employee benefits that include insurances, an Employee Share Purchase Scheme and an extra day of leave each quarter to recharge- Membership to AIA Vitality, our science-backed health and wellbeing programme that provides the guidance, tools, and rewards to get more out of life and start thriving. AIA Vitality partners include Airpoints, Woolworths, MoleMap, endota, Les Mills, Samsung, Garmin and many more- A supportive and inclusive workplace- Flexible working arrangements.

We are a 2025 Circle Back Initiative Employer - we commit to respond to every applicant.

Job ad expires Friday 14th of February, close of business.

Recruitment Agencies: Our Talent team does not require any recruitment agency support.

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