Direct Marketing Specialist

Working with the AA | Me mahi tahi tatou ki AA

For over 120 years the AA have been helping Kiwis on their adventures Today, we're one of New Zealand's most respected and trusted brands. From our humble beginnings as a motoring enthusiast's club, the New Zealand AA (Automobile Association) has grown into a large, dynamic organisation offering many services and products to more than a million Members.

And now, we're building the organisation of the future - more connected, modern, and purpose-driven. We are a business in transformation, with opportunities to work cross-functionally, grow new skills, and make a meaningful impact. We're investing in our people, platforms, and ways of working to stay ahead of what our Members and customers need.

As we continue this growth journey, we have an exciting opportunity for a talented Direct Marketing Specialist to join the team focusing on Member Retention.

What You'll Be Doing | Mō te Tūranga

As Direct Marketing Specialist, Member Retention you'll focus on developing and optimising communications and data-driven initiatives that reduce Member churn. This role is hands-on in campaign delivery, with a strong emphasis on direct-to-Member activity and a specific focus on keeping our Members sticky, through management of retention initiatives including the end-to-end renewal communications programme. You'll use data and customer insights to introduce new communications and optimise performance, contributing to the continuous improvement of revenue and service-related experience touchpoints. The Member Retention Marketing team sit at the intersection of marketing operations, commercial lifecycle management, and Member support, playing a key role in bringing our Member Retention strategy to life.

About You | Mōu

You're an analytically minded, performance-focused direct marketing professional, experienced in managing retention or lifecycle campaign activity. You enjoy bringing fresh ideas to the table and are experienced in using data and insights to drive effective decision-making. You'll have a high level of attention to detail, strong communication and presentation skills, be highly organised, and excel at building relationships across teams. A background in marketing with relevant qualifications and experience within the New Zealand business environment is essential. You'll be self-motivated, adaptable, and focused on delivering measurable results, thriving in a dynamic, fast-paced setting while collaborating closely with others to achieve business goals.

What We Offer | Ngā āhuatanga kei a mātou

• Free AA Membership for you and your whānau
• NZAA Super Scheme with 2% employer contributions on top of 3% Kiwisaver
• A day off for your birthday
• Hybrid working arrangement
• Training available / career development
• Discounted insurance

Here, we offer a lot more than roadside assistance. We're constantly evolving and advancing into new businesses, offering new challenges and a range of opportunities.

If you're passionate about driving impactful marketing campaigns, thrive in collaborative environments, and want to play a key role in shaping customer growth and engagement, we'd love to hear from you

Our teams celebrate diversity and believe that everyone should be able to bring their true selves to work every day. We want you to feel comfortable to be your authentic self throughout the recruitment process, please feel free to let us know if there is anything you need to allow you to participate equitably.

We are aware that there will be candidates who are interested in the role but may only feel comfortable to apply if they have ticked all the boxes. We want you to know that if you feel like you don't meet all the requirements, please still get in touch. We'd love to korero to see if you might be a great fit for the role.