Digital Performance Specialist

**Company Description** Waipapa Taumata Rau | The University of Auckland**

The University of Auckland is New Zealand’s leading University. With over 6000 academic and professional staff supporting more than 46,000 students, we are one of NZ’s largest employers. We have eight academic faculties and 11 service divisions creating a diverse, dynamic and complex organisational culture that demands excellence.

**Mō tō mātou rōpū | About the team**

The Communications and Marketing Division is responsible for fostering positive relationships with future students and their influencers, staff, and the media. We manage the University’s brand and reputation, provide information to prospective students, deliver recruitment campaigns, and ensure effective communication both internally and externally.

The Digital Performance Specialist will sit within our Central Marketing team, reporting to the Digital & Content Manager.
**Job Description** Te Whiwhinga mahi | The opportunity**

We are seeking a Digital Performance Specialist to deliver best-in-class, data-driven digital marketing campaigns that support the University’s strategic engagement vision. In this role, you will:

- Provide actionable insights, campaign reporting, and continuous optimisation through a test-and-learn approach.
- Support the implementation of new martech initiatives to drive a more connected customer experience.
- Oversee end-to-end management of marketing tags in Google Tag Manager, collaborating with agency partners and the website team to ensure accurate, best-in class tagging practices.
- Manage and maintain the marketing performance dashboard, partnering with external providers and technical support teams to deliver insights for stakeholders.
- Serve as the Marketing SME for Google Analytics, working with the website team and analytics partners to optimise recruitment-related properties

This is a fixed term (12 months), full-time position (37.5 hours per week). The salary range is $83,300 - $102,900 per annum, dependent on skills and experience.

For more detailed information, please refer to the **Position Description**.
**Qualifications** He kōrero mōu | About you**

You will be an experienced digital marketing professional with strong technical and analytical skills. Specifically, you will bring:

- A university qualification in a relevant discipline (postgraduate preferred).
- 3-5 years’ experience in digital marketing, ideally in a performance-driven environment.
- Proven expertise in Google Analytics, Google Tag Manager, and integrated campaign reporting.
- Experience leveraging first
- and third-party data across paid and owned channels.
- Excellent communication skills and the ability to translate complex insights into clear, actionable recommendations.
- A collaborative, curious, and innovative mindset with strong time-management skills.

Experience with Google Data Studio, Google Ad Manager, or Google Cloud Platform/Big Query is desirable.
**Additional Information** Ngā āhuatanga kei a mātou | What we offer**

The University of Auckland is New Zealand’s leading university and maintains significant digital, computational, and analytic facilities. Auckland itself is frequently rated as one of the world’s most liveable cities.

We are committed to providing an excellent working environment through:

- Flexible employment practices (including working from home and flexible hours)
- Up to 6.75% employer superannuation scheme
- A competitive salary with five weeks’ annual leave
- Career development programmes, discounted car parking, generous parental leave allowance, childcare, and a range of other benefits

For more information, please visit **Staff Benefits**.

**Me pēhea te tuku tono | How to apply**

Applications must be submitted online by the closing date of **6 October 2025** to be considered. Please include your cover letter and CV, highlighting how you meet the skills and experiences detailed above.

The University is committed to meeting its obligations under the Treaty of Waitangi and achieving equity outcomes for staff and students in a safe, inclusive, and equitable environment.

**_ Equity_