Digital Marketing Lead

1 month ago


Auckland, New Zealand 1300Smiles Ltd Full time

Company DescriptionAt Abano Healthcare, we're all about creating smiles—literally As the largest Dental Support Organisation in Australia and New Zealand, we're proud to support a network of industry-leading brands like Lumino The Dentists, Maven Dental, and 1300Smiles Dentist. With over 240 practices and a team of 2,000+ dedicated professionals, we provide top-tier dental care to communities across both countries.But we're more than just a healthcare provider. We're innovators in dental services, passionate about embracing the latest technologies and setting new standards in patient care. Whether it's cutting-edge treatments, state-of-the-art equipment, or digital transformation, we're always pushing the envelope to make sure our patients walk out with a healthy, happy smile.At Abano, we don't just fix teeth—we create experiences that keep people coming back and build long-lasting relationships. Because at the end of the day, our goal is simple: making the world a healthier, brighter place—one smile at a time.Job DescriptionAs the Digital Marketing Lead, you'll lead and execute new patient acquisition across multiple digital channels, including paid search, paid social, SEO and affiliate marketing.You'll lead a team of two digital marketing specialists and manage an external agency, ensuring optimal performance and ROI, while collaborating with internal stakeholders to elevate conversion rates, online experiences and drive new patient growth across our Australian brands Maven Dental and 1300 Smiles and our New Zealand brand Lumino.What You'll Do:Digital Marketing Strategy: Develop and implement a comprehensive digital marketing strategy focused on paid search, paid social, and supported by SEO.Campaign Management: Oversee the planning, execution, and optimisation of campaigns across paid search and social media, ensuring alignment with business goals and maximising ROI.Team Leadership and Development: Manage and mentor a team of two digital marketing specialists, providing guidance, training, and development to build their expertise across digital channels.Performance Analysis and Reporting: Track and analyse key performance metrics, including click-through rates, conversion rates, CPA and ROI across channels.Budget Management: Develop and manage the digital marketing budget, ensuring efficient allocation of resources across channels to achieve the highest new patient impact.Collaboration and Cross-Functional Support: Work closely with the agency, internal teams, and other marketing stakeholders to support integrated campaigns and initiatives that strengthen performance.QualificationsWhat You Bring to the Table:Bachelor's degree in marketing, Digital Marketing, Business, or a related field.5+ years of experience in digital marketing, with a strong emphasis on paid search and paid social.Hands-on experience in managing campaigns and budgets across Google Ads, Facebook Ads, and other social media platforms.SEO and organic search experience a big plus.Proven experience in a team management role, with a track record of mentoring and developing marketing team members.Familiarity with digital analytics and performance reporting tools, such as Google Analytics, Power BI, and other tracking software.Healthcare industry experience very nice to have but not a must.Additional InformationApply today and be part of the Abano Healthcare revolution
#J-18808-Ljbffr



  • Auckland, New Zealand 4Pi Marketing Ltd Full time

    We are a full-service marketing, communications, and creative agency, using our superpowers to serve and advance change makers, communities, and businesses to do good for the world.We have served communities across Aotearoa and the Pacific for over 14 years, known for solving complex problems and working in a mana-enhancing way, building long-term...

  • Digital Lead

    8 hours ago


    Auckland City, New Zealand Campfire Digital Recruitment Full time

    The finer things in life await you! Join this high-calibre publisher and take ownership of their digital marketing strategy. - COMPANY This online and print publisher has built a solid reputation in New Zealand with their outstanding content like features and reviews across luxury verticals. Their online presence is extremely strong and is regarded by both...


  • Auckland City, New Zealand ALWAYS DIGITAL LIMITED Full time

    **Digital Marketing Analyst Wanted** Excellent opportunity to join a successful and well-established Auckland based marketing consultancy service company and become a part of a great team. We are looking for 1 PERMANENT full-time (30 hours per week, workdays from Monday to Friday) Digital Marketing Analyst to grow with our team. This is an exciting...

  • Digital Marketing Lead

    7 months ago


    Auckland City, New Zealand The Creative Store Full time

    Our client is a global Not for Profit with a focus on environmental issues. They are looking for a Digital Marketing Lead to join their team on a 12 month contract. This position is pivotal within the Fundraising team, where you will lead a group of experts to enhance income and engagement across various channels. Emphasizing growth, this role encourages a...


  • Auckland, New Zealand Abano Healthcare Full time

    Company DescriptionAt Abano Healthcare, we're all about creating smiles—literally! As the largest Dental Support Organisation in Australia and New Zealand, we're proud to support a network of industry-leading brands like Lumino The Dentists, Maven Dental, and 1300Smiles Dentist. With over 240 practices and a team of 2,000+ dedicated professionals, we...

  • Digital Marketing Lead

    2 months ago


    Auckland, New Zealand Abano Healthcare Group Limited Full time

    At Abano Healthcare, we're all about creating smiles—literally! As the largest Dental Support Organisation in Australia and New Zealand, we're proud to support a network of industry-leading brands like Lumino The Dentists, Maven Dental, and 1300Smiles Dentist. With over 240 practices and a team of 2,000+ dedicated professionals, we provide top-tier dental...

  • Digital Marketing Lead

    2 months ago


    Auckland City, New Zealand Abano Healthcare Full time

    **Company Description** At Abano Healthcare, **we’re all about creating smiles—literally! As the largest Dental Support Organisation in Australia and New Zealand, we’re proud to support a network of industry-leading brands like Lumino The Dentists, Maven Dental, and 1300Smiles Dentist. With over 240 practices and a team of 2,000+ dedicated...

  • Digital Marketing Lead

    2 months ago


    Auckland, New Zealand Suntory Oceania Full time

    Introducing Suntory OceaniaCraft your future with Suntory Oceania, a new $3b multi-beverage partnership between Suntory Global Spirits and Suntory Beverage & Food. Underpinned by quality, craftsmanship and a strong sense of purpose, our exciting new partnership will be powered by two manufacturing sites, five distribution centres and more than 1500...

  • Digital Marketing Lead

    4 months ago


    Auckland City, New Zealand Blind Foundation Full time

    **Job Type**:Permanent/Full-time **Location**:Auckland **Closing date**:Wednesday, 09 October 2024 **Mō mātou | About Us**: Blind Low Vision NZ is the leading national provider of vision rehabilitation services for people who are blind, deafblind or have low vision. Now more than ever, the opportunities are here to make a real difference for people...

  • Marketing Lead Data

    7 months ago


    Auckland City, New Zealand Colliers Full time

    **Company Description** Colliers is a leading diversified professional service and investment management company. With operations in 63 countries, our 17,000 enterprising professionals work collaboratively to provide expert real estate and investment advice to clients. At Colliers, we do what's right and operate in ways that benefit our people, our clients,...


  • Auckland City, New Zealand Starshipit Full time

    We are on the lookout for a top-tier Digital Marketing Lead to join our growing marketing team. **What you'll do**: - Develop and execute digital marketing campaigns that align with our overall marketing strategy. - Manage and maintain the company's SEO strategy and website, ensuring all content is up to date and optimised for search engines. - Develop and...


  • Auckland, New Zealand Sprocket Digital Full time

    Sprocket Digital is a data-driven marketing agency based in Penrose, Auckland.Our team are highly experienced and proven digital marketing experts in creating and deploying performance-based strategies for businesses both locally and offshore.Over the last eight years, we have consistently delivered growth to our clients and proven ourselves as a market...


  • Auckland City, New Zealand Consult Recruitment Full time

    **Abit about the company**: Our client is an industry leading SaaS business that is challenging the status quo and making life easier for all their users. Due to massive growth in the business, including winning some major international business, a new role exists for a Digital Marketing Manager to lead the development, implementation and management of the...


  • Auckland, New Zealand Bare Construction Full time

    Bare ConstructionDigital Marketing SpecialistAuckland, Auckland City$25 - $25 Monthly approximately 4 hours per month at $25/ hour.ContractorJob Title: Digital Marketing SpecialistCompany: Bare ConstructionLocation: Work remotely with monthly meetings held at Bare Construction's head office.Job Type: 5-month contractJob Overview:Bare Construction, a leading...


  • Auckland City, New Zealand Amplifon Group Full time

    **What we are looking for** The purpose of the role is to lead the delivery of digital marketing strategies across both Bay Audiology and Dilworth Hearing, in order to grow lead-generation, brand awareness and deliver best-in-class customer experiences. Reporting to the Marketing Director, he/she will work on 7 main areas: **Development and delivery of...


  • Auckland City, New Zealand Temperzone Full time

    **Company Description** At Temperzone, we're passionate about creating comfortable and sustainable spaces. As a leading provider of climate control solutions, we design, manufacture, and distribute innovative air conditioning systems across Australasia, Southeast Asia, and China. We are also the exclusive distributor of Hitachi Cooling & Heating products...


  • Auckland, New Zealand Cbm Full time

    About cbm New ZealandAt cbm New Zealand we are dedicated to transforming the lives of people with disabilities in the world's poorest places.As a Christian-based international development organisation, we focus on breaking the cycle of poverty and disability, advocating for inclusion, and empowering individuals to reach their full potential.We work in over...


  • Auckland City, New Zealand Greenpeace Full time

    We are looking for an experienced Digital Marketing Manager to lead our digital marketing team as they deliver Greenpeace supporters inspiring experiences and opportunities to engage with our campaigns. **Key Tasks** - Lead the digital marketing and supporter journey team to achieve outstanding digital fundraising outcomes - Shape and drive the...


  • Auckland City, New Zealand I.F Full time

    **Main responsibilities include**: - Develop, lead and implement the digital marketing strategy - Create, optimise and manage campaigns across Google, Meta, and other digital ad platforms, including campaigns across various channels. - Create and maintain a variety of audiences across Google and Meta - Optimise the website content and structure. - Work...


  • Auckland City, New Zealand The Warehouse Full time

    Company Description We are searching for our next Digital Specialist to come on board and contribute to our innovative digital roadmap. This role guarantees ample scale, scope, and opportunity! The Warehouse Group (TWG) looks after some of Aotearoa’s most famous and beloved retail brands, including The Warehouse, Warehouse Stationery, Noel Leeming,...