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Digital Marketing Specialist

3 months ago

Auckland City, New Zealand The Warehouse Full time

Company Description

We are searching for our next Digital Specialist to come on board and contribute to our innovative digital roadmap. This role guarantees ample scale, scope, and opportunity

The Warehouse Group (TWG) looks after some of Aotearoa’s most famous and beloved retail brands, including The Warehouse, Warehouse Stationery, Noel Leeming, Torpedo7, and TheMarket. They stay famous and beloved because we’re always working to deliver relevant and exciting customer experiences to New Zealanders, including a growing number of public good and sustainability initiatives. To ensure we can adapt quickly to ever-changing customer needs, we’ve adopted an agile structure with a focus on collaboration, productivity and speed-to-market.

**Job Description**:
Sitting within the Marketing, Digital & eComm Chapter Area (and reporting into a Digital Specialist Chapter Lead) you will be allocated to a squad, where you will work collaboratively with a cross-functional team drawing on your expertise to ultimately improve performance across our digital ecosystem.

As a digital marketing strategist, you will be responsible for developing and executing innovative digital marketing strategies to elevate our brand and drive business growth.

Key responsibilities will see you:

- Develop and execute comprehensive digital marketing strategies to drive brand awareness, engagement, and traffic
- Identify and capitalize on emerging trends and opportunities in the digital marketing landscape
- Analyse market research to identify target audiences, customer needs, and industry trends
- Implement SEO and SEM tactics to increase website traffic and optimize lead conversion rates
- Manage and optimize social media accounts to foster brand loyalty and engagement
- Own in-depth knowledge on how programmatic eco-system working, having on hand experience with major DSP.
- Use data-driven insights to make informed decisions and continually improve campaign performance
- Stay up to date with the latest trends and technologies in digital marketing

**Qualifications**:
Your ability to make things happen, influence at all levels and your desire to push boundaries through test & learn/experimentation will sum up success in the role. This role will see you work with a range of internal stakeholders at all levels, so your strong communication and relationship skills will put you in good stead.

Our wish list also includes:

- Expertise in developing and executing successful digital marketing strategies across multiple channels
- Strong analytical skills with experience using data to optimize campaigns
- Excellent communication and collaboration skills
- Proven project management skills with the ability to lead and work with cross-functional teams
- A passion for staying ahead of the curve in the rapidly evolving digital marketing landscape
- Experience of tag & SDK implementation, produce feed generating and management, API knowledge of Google Marketing Platform and Meta will be a bonus

Additional Information

We need people who are up for a challenge and committed to ‘helping Kiwis live better, every day.’

We offer a dynamic, supportive team environment within a business that cares about and recognises individuals. When you join us, you also get discounts across most of our brands, great team member benefits, and excellent career development opportunities no matter where you are in the business We have a flexible working policy that can see you balance your week with up to 2 days working from home (if you wish).

Interested and keen to take the next step in your digital career? Express your interest now and we look forward to talking