Digital Marketing Lead

1 month ago

Auckland City, New Zealand Abano Healthcare Full time

**Company Description** At Abano Healthcare, **we’re all about creating smiles—literally As the largest Dental Support Organisation in Australia and New Zealand, we’re proud to support a network of industry-leading brands like Lumino The Dentists, Maven Dental, and 1300Smiles Dentist. With over 240 practices and a team of 2,000+ dedicated professionals, we provide top-tier dental care to communities across both countries.

But we’re more than just a healthcare provider. We’re innovators in dental services, passionate about embracing the latest technologies and setting new standards in patient care. Whether it’s cutting-edge treatments, state-of-the-art equipment, or digital transformation, we’re always pushing the envelope to make sure our patients walk out with a healthy, happy smile.

At Abano, we don’t just fix teeth—we create experiences that keep people coming back and build long-lasting relationships. Because at the end of the day, our goal is simple: making the world a healthier, brighter place—one smile at a time.

As the Digital Marketing Lead, you’ll lead and execute new patient acquisition across multiple digital channels, including paid search, paid social, SEO and affiliate marketing.

You’ll lead a team of two digital marketing specialists and mange an external agency, ensuring optimal performance and ROI, while collaborating with internal stakeholders to elevate conversion rates, online experiences and drive new patient growth across our Australian brands Maven dental, and 1300 Smiles and our New Zealand brand Lumino.

**What You’ll Do**:

- ** Digital Marketing Strategy**: Develop and implement a comprehensive digital marketing strategy focused on paid search, paid social, and supported by SEO.
- ** Campaign Management**: Oversee the planning, execution, and optimisation of campaigns across paid search and social media, ensuring alignment with business goals and maximising ROI.
- ** Team Leadership and Development**: Manage and mentor a team of two digital marketing specialists, providing guidance, training, and development to build their expertise across digital channels.
- ** Performance Analysis and Reporting**: Track and analyse key performance metrics, including click-through rates, conversion rates, CPA and ROI across channels.
- ** Budget Management**: Develop and manage the digital marketing budget, ensuring efficient allocation of resources across channels to achieve the highest new patient impact.
- ** Collaboration and Cross-Functional Support**: Work closely with the agency, internal teams, and other marketing stakeholders to support integrated campaigns and initiatives that strengthen performance.

**Qualifications** What You Bring to the Table**:

- Bachelor’s degree in marketing, Digital Marketing, Business, or a related field.
- 5+ years of experience in digital marketing, with a strong emphasis on paid search, paid social
- Hands-on experience in managing campaigns and budgets across Google Ads, Facebook Ads, and other social media platforms.
- SEO and organic search experience a big plus
- Proven experience in a team management role, with a track record of mentoring and developing marketing team members.
- Familiarity with digital analytics and performance reporting tools, such as Google Analytics, PoweBI, and other tracking software.
- Healthcare industry experience very nice to have but not a must

**Additional Information

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