Digital Marketing Manager

4 hours ago

Auckland City, New Zealand Amplifon Group Full time

**What we are looking for**
The purpose of the role is to lead the delivery of digital marketing strategies across both Bay Audiology and Dilworth Hearing, in order to grow lead-generation, brand awareness and deliver best-in-class customer experiences.

Reporting to the Marketing Director, he/she will work on 7 main areas:
**Development and delivery of digital marketing strategies**
- Take a customer centric, data driven approach and leverage technology to develop and deliver strategies that drive competitive advantages.
- Grow lead generation.
- Develop personalised new customer journeys for improved conversion.
- Enhancement of the existing customer journey to deliver a superior experience.
- Partner with corporate teams, media, creative, and SEO agencies and to optimise media. efficiencies, develop content and enhance performance across digital channels.
- Build relationships with Amplifon corporate & global digital marketing community and leverage best practise.

**Digital Owned Media: Deliver Digital Lead growth and Brand Awareness**
- Forecast investment and KPI delivery to meet business requirement for leads resulting in booked appointments.
- Deliver growth in digital lead generation and deliver to KPI's across all digital owned channels.
- Measure and report on digital KPI's (through the entire sales journey).
- Continually optimise digital lead generation and ROI.
- Identify and develop new digital channels to test for lead generation.
- Support brand objectives and integrate content for consistent messaging in market.

**Digital Paid Leads**
- Forecast investment and KPI delivery to meet business requirement for leads.
- Supplier management.
- Measure and report on KPI's (through the entire sales journey).
- Work with suppliers to continually optimize leads and ROI.

**Website Management**
- Ensure all content is relevant, on brand, compliant and up to date.
- Website optimisation.
- Targeting, testing and development personalised UX to increase conversion rates.
- Grow SEO traffic and conversions.
- Ensure websites are secure and functioning correctly.
- Develop Dilworth Hearing on-line Medical presence to further engage with medical community.

**Budget Management**
- Budget allocated for optimal returns and is continually reviewed for improved ROI
- Budget is managed effectivity to forecast.

**Reporting and Analytics**
- Deliver reporting on digital performance and continuously measure performance and identify opportunities for optimisation.
- Measure and analyse lead performance.

throughout the funnel to understand ROI's and develop strategies to improve efficiency and performance.
- Support development of reporting digital reporting throughout the sales process.

**Deliver Key Projects**
- Projects can include new channel testing, content creation, customer journey development, systems, platform and technology developments.

**Skills and Experiences**
- 7+ years' experience with majority of your experience in digital marketing
- Degree Q ualification Ability work with confidential matters, and plan and manage complex administrative systems and practices
- Excellent knowledge of owned and paid digital marketing channels e.g.; Digital Paid Leads, SEO, SEM, Social, Website, chat, App, Display and programmatic
- Experience with digital segmentation, targeting, testing and optimisation tools
- Familiar with analytics, brand-safety tools, tracking and attribution, reporting tools
- Strong experience in digital media, creative and SEO agency management
- Strong experience in Paid Leads supplier management
- General knowledge of digital media landscape, technologies, and trends
- Strong Excel and PowerPoint skills
- Knowledge of Adobe Analytics, Target, Audience and Campaign an advantage
- High sense of initiative and personal accountability
- Able to move easily between thinking strategically and driving implementation
- Commercial mindset
- Detail oriented, Data driven decision maker
- Organised, able to work under pressure and meet deadlines
- Strong communication skills
- Builds strong relationships and experienced in stakeholder management
- Flexible and resilient
- Able to regularly work outside standard business hours with colleagues in different time zones

**Benefits**:

- A values-driven, supportive culture and team who will support your own professional
- Flexibility - a progressive approach to flexible working where you'll have the opportunity to work remotely (hybrid model/on site & in office)
- Competitive salary
- Discounted health insurance
- Full training provided
- We are an accredited employer

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