Product Marketing Manager
2 days ago
Education Perfect is an EdTech platform designed to empower educators and amplify their impact in the classroom.
We aim to enable teachers to personalise learning at scale with a range of powerful learning, assessment, and insights tools, helping them and their students reach their full potential.As an EPeep, you'll work on projects that have a real impact on students' lives and have the freedom, support and resources you need to develop your skills and grow your career.We are looking for a Product Marketing Manager to join our team and drive growth initiatives within the EP product team.
In this role, you will collaborate closely with Product, Marketing, Sales, and fellow Product Marketing Managers to optimise and enhance the effective use of our product offering.
Your focus will be on identifying and scaling strategic product behaviours, refining user journeys and driving core business KPIs to fuel our success.What you will doLead the development and execution of comprehensive GTM plans aligned with company goals and objectivesDevelop strategies to drive adoption and engagement of strategic product behaviours among usersAnalyse user data and insights to identify opportunities for optimisation and growthConduct market research, competitive analysis and customer segmentation to inform marketing strategies and initiativesCollaborate with regional teams to support high-growth markets and tailor marketing strategies to local needs and preferencesIdentify market trends, competitive insights and opportunities for expansionWork closely with product management, sales and marketing teams to align and execute marketing initiativesProvide input into product development and roadmap decisions based on market insights and customer feedbackDevelop compelling messaging, positioning and value propositions for productsCollaborate with the content team to create marketing collateral, sales tools and educational resources that effectively communicate product benefitsStay up to date with the latest industry trends, emerging technologies and best practices in pedagogy and the adoption of technology in educationProvide guidance to the marketing team on content creation, campaign planning and executionEnsure consistent messaging and branding across all marketing channels, effectively representing EP's value propositionAbout you5+ years of experience in product marketing within SaaS, preferably in the ed-tech industryDemonstrated experience with growth models and strategiesProven ability to drive product adoption, engagement and growth through strategic marketing initiativesStrong analytical skills to interpret data and insights for informed decision-makingExcellent communication and presentation skills to clearly articulate complex conceptsAbility to thrive in a fast-paced, dynamic environment while managing multiple projects simultaneouslyEquitable opportunities, growth, and development lie at the heart of how we work at EP.
We understand that not all applicants may possess all the following attributes so if you think you have what it takes, but are not sure you check every box, we would love to still hear from youWhat we offerAs our team is based globally, we offer both remote and flexible working arrangementsFor our remote workers, a communication allowance towards your monthly internet or phone charges and $1000 towards setting up your home officeThree extra days of annual leave during our end of year shut down period, parental leave top ups and a community service dayWellness allowance to use on anything to support your mental and physical wellnessEAP with unlimited sessionsEmployee Equity Bonus PlanEmployee referral program - $2000 when you refer a new team memberOngoing professional development, including opportunities to develop your career into other areas of our business and access to EPs Learning HubEP support groups - Mana Wahine, DEI, Environmental Impact and Wellness CommitteesThe opportunity to work within a growing global business with Diversity Works accreditation, Carbon Net Zero BCorp status, Digital Promise certification, and an unwavering commitment to our mission, people, and communityWe celebrate individuality, value diversity, and understand that flexible and remote work opportunities enable our team members to work in a way that fosters creativity and inspires individual brilliance.
When you work with us, you're not just joining a company - you're joining a team united by the desire to make a difference.
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