Product Marketing Manager
3 weeks ago
Are you looking for a career in Product Marketing or wanting to make a move from Marketing or Content into Product Marketing? We'd like to hear from you. This is an intermediate position with potential to grow and make this your own.At Vista Group, we build and market world-leading tech solutions for the global film industry. This role is a great opportunity for a marketer looking to take the next step in their career in a fast-paced and exciting environment.As a member of our Product Marketing team, you will contribute to developing and delivering the positioning, messaging, and competitive differentiation for a key segment of Vista Group's product suite. You'll act as a conduit between product, client services, and marketing teams to promote Vista, and drive engagement and awareness of the relevant products associated with the role.What you'll be doing:Deliver on go-to-market marketing strategies for the product, new product or feature releases.Become a product expert, gaining a deep understanding of our solutions in order to develop key messages and product positioning that resonate with our clients and differentiate Vista Group in the market.Execute marketing campaigns and tactics to encourage awareness and adoption of Vista Group's products and features.Collaborate with the broader marketing team to conceptualise, create and publish marketing materials associated with the Vista Group product range (e.g. sales presentations, prove-it metrics, content for website, blogs, videos etc.).Assess the effectiveness of our product marketing campaigns and activity, actively working with the wider Marketing team to analyze results and present key findings to the wider business.Leverage market intelligence; be an expert on Vista's clients, who they are, how they buy/sell and provide insights to wider stakeholders.Monitor and share insights related to the competitive landscape, and be an expert on our competition and how they are positioned in the market.Seek and maintain examples of client advocacy for use in case studies and other marketing materials.Act as a brand champion and support internal communications to foster Vista's company culture.What you'll bring:4+ years' of marketing experience.B2B marketing experience is essential.Experience in a technology/software business advantageous.Can-do attitude, ready to make this role your own.Experience of working collaboratively and cross-functionally to achieve business outcomes.Excellent written and verbal communication skills.Passion for the movie/entertainment industry.Experience working with virtual teams, across international markets, and/or additional language skills are an advantage.If this sounds like you, send us your CV and cover letter, highlighting why you would be a good fit for our team.For this particular role, we are currently only considering applicants based in Auckland, with an existing right to live and work in New Zealand.About Vista Group:Vista Group is a world-leading company that makes software for the cinema industry. Started in Auckland, New Zealand, over 25 years ago, we now serve cinemas, film distributors, and moviegoers worldwide.Our HQ is in the City Works Depot in Auckland. We have offices and subsidiary companies in Sydney, Los Angeles, London, Amsterdam, Cape Town, Shanghai, Mexico City, and Kuala Lumpur. We use the latest technologies and offer a fun, agile and collaborative environment. We continue to innovate and build our reputation as one of the best Kiwi tech companies to work for.What We Offer:You will be supported to continually learn and improve your skills, share knowledge and ideas in the team, and be part of a dynamic and open culture.Excellent work/life balance: enjoy a 4 ½ day working week.Hybrid working: split your time between home and our office.Movie perksVolunteer day: you can take time out to give back to your community.Fantastic company culture (weekly drinks, good coffee, regular workplace events, etc.).We value inclusivity, celebrate diversity, and are committed to offering equal opportunity to our staff and candidates — regardless of gender, age, race, ethnicity, marital status, disability, sex, sexual orientation, religious, ethical beliefs or political opinion. This commitment is reflected in all our employment policies and procedures.
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