Product Marketing Manager

7 months ago

Auckland City, New Zealand Vista Entertainment Solutions Full time

In this Product Marketing Manager role you'll be responsible for the creation and delivery of the positioning, messaging, and competitive differentiation of Vista Group’s suite of products - acting as a conduit between product, client services, and marketing teams to promote Vista, and drive engagement and awareness of the relevant products associated with the role.

**About the role**:

- Deliver on go-to-market marketing strategies for the product, new product or feature releases
- Become a product expert, gaining a deep understanding of our solutions in order to develop key messages and product positioning that resonate with our clients and differentiate Vista Group in the market
- Execute marketing campaigns and tactics to encourage awareness and adoption of Vista Group’s products and features
- Collaborate with the broader marketing team to conceptualise, create and publish, marketing materials associated with the Vista Group product range (e.g. sales presentations, prove-it metrics, content for website, blogs, videos etc...)
- Assess the effectiveness of our product marketing campaigns and activity, actively working with the wider Marketing team to analyse results and present key findings to the wider business
- Leverage market intelligence; be an expert on Vista’s clients, who are they, how they buy/sell and provide insights to wider stakeholders
- Monitor and share insights related to the competitive landscape, and be an expert on our competition and how they are positioned in the market
- Seek and maintain examples of client advocacy for use in case studies and other marketing materials
- Act as a brand champion and support internal communications to foster Vista’s company culture
- Build excellent relationships with the marketing team, Vista staff and leadership team

**About Vista**

Vista is a world-leading company that makes software for the cinema industry. Started in Auckland, New Zealand, over 25 years ago, we now serve cinemas, film distributors, and moviegoers worldwide.

Our HQ is in the City Works Depot in Auckland. We have offices and subsidiary companies in Sydney, Los Angeles, London, Amsterdam, Cape Town, Shanghai, Mexico City, and Kuala Lumpur. We use the latest technologies and offer a fun, agile and collaborative environment. We continue to innovate and build our reputation as one of the best Kiwi tech companies to work for.

**Requirements**:
**About you**:

- 4+ years of marketing experience
- Experience of working collaboratively and cross-functionally to achieve business outcomes
- Experience in technology/software business advantageous
- Passion for the movie/entertainment industry
- Excellent written and verbal communication skills
- Experience in working with virtual teams, across international markets, and/or additional language skills are an advantage
- A bachelor's degree in marketing or related field would be beneficial
- A strong team player who creates value and builds trust through your contribution and your genuine care in doing your best for your team
- An effective communicator who builds trust through your open, honest and constructive communication style
- You constantly improve the way we work and create value by challenging the status quo
- You take action and create value though intelligent risks and prioritising what’s most important for Vista Group
- You create value by believing in the magic of cinema and seeking to understand the bigger picture of the wider business and industry, to better contribute towards the success of Vista Group

**Benefits**:
You will be supported to continually learn and improve your skills, share knowledge and ideas in the team, and be part of a dynamic and open culture.

We have a range of benefits that include:

- Excellent work/life balance, including a 4 ½ day working week
- Hybrid working (home/office based split, requiring regular weekly attendance in the Auckland office)
- Medical and Life insurance
- Volunteer day, enhanced paid parental leave and wellness benefits
- Strong mentoring & career development focus
- Fun team events including the Vista Innovation Cup

If this sounds like you, get in touch to find out more

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