Product Marketing Manager

9 hours ago

Auckland, New Zealand Education Perfect Full time

Education Perfect is an EdTech platform designed to empower educators and amplify their impact in the classroom.
We aim to enable teachers to personalise learning at scale with a range of powerful learning, assessment, and insights tools, helping them and their students reach their full potential.
As an EPeep, you'll work on projects that have a real impact on students' lives and have the freedom, support and resources you need to develop your skills and grow your career.
We are looking for a Product Marketing Manager to join our team and drive growth initiatives within the EP product team.
In this role, you will collaborate closely with Product, Marketing, Sales, and fellow Product Marketing Managers to optimise and enhance the effective use of our product offering.
Your focus will be on identifying and scaling strategic product behaviours, refining user journeys and driving core business KPIs to fuel our success.
What you will do Lead the development and execution of comprehensive GTM plans aligned with company goals and objectives Develop strategies to drive adoption and engagement of strategic product behaviours among users Analyse user data and insights to identify opportunities for optimisation and growth Conduct market research, competitive analysis and customer segmentation to inform marketing strategies and initiatives Collaborate with regional teams to support high-growth markets and tailor marketing strategies to local needs and preferences Identify market trends, competitive insights and opportunities for expansion Work closely with product management, sales and marketing teams to align and execute marketing initiatives Provide input into product development and roadmap decisions based on market insights and customer feedback Develop compelling messaging, positioning and value propositions for products Collaborate with the content team to create marketing collateral, sales tools and educational resources that effectively communicate product benefits Stay up to date with the latest industry trends, emerging technologies and best practices in pedagogy and the adoption of technology in education Provide guidance to the marketing team on content creation, campaign planning and execution Ensure consistent messaging and branding across all marketing channels, effectively representing EP's value proposition About you 5+ years of experience in product marketing within SaaS, preferably in the ed-tech industry Demonstrated experience with growth models and strategies Proven ability to drive product adoption, engagement and growth through strategic marketing initiatives Strong analytical skills to interpret data and insights for informed decision-making Excellent communication and presentation skills to clearly articulate complex concepts Ability to thrive in a fast-paced, dynamic environment while managing multiple projects simultaneously Equitable opportunities, growth, and development lie at the heart of how we work at EP.
We understand that not all applicants may possess all the following attributes so if you think you have what it takes, but are not sure you check every box, we would love to still hear from you
What we offer As our team is based globally, we offer both remote and flexible working arrangements For our remote workers, a communication allowance towards your monthly internet or phone charges and $1000 towards setting up your home office Three extra days of annual leave during our end of year shut down period, parental leave top ups and a community service day Wellness allowance to use on anything to support your mental and physical wellness EAP with unlimited sessions Employee Equity Bonus Plan Employee referral program - $2000 when you refer a new team member Ongoing professional development, including opportunities to develop your career into other areas of our business and access to EPs Learning Hub  EP support groups - Mana Wahine, DEI, Environmental Impact and Wellness Committees The opportunity to work within a growing global business with Diversity Works accreditation, Carbon Net Zero BCorp status, Digital Promise certification, and an unwavering commitment to our mission, people, and community We celebrate individuality, value diversity, and understand that flexible and remote work opportunities enable our team members to work in a way that fosters creativity and inspires individual brilliance.
When you work with us, you're not just joining a company - you're joining a team united by the desire to make a difference.

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