Head Of Growth Marketing

5 hours ago

Auckland, New Zealand Elfie Full time

WE PROVIDE FULL RELOCATION SUPPORT TO SINGAPORE FOR THIS ROLEABOUT THE ROLEReady to revolutionize user growth in the healthcare tech industry? Join us at Elfie as the mastermind behind our global user acquisition, engagement, and retention strategies As the Head of Growth Marketing, you'll lead a newly established team in performance marketing, gamification, CRM, operations, and content to drive sustainable growth for Elfie's mobile app on a global basis.If your friends and colleagues describe you as a mobile app growth marketing superhero, we want to hear from you todayWHAT WE OFFERA permanent global contract, with fiercely competitive salaryRelocation support to Singapore, including obtaining the Employment PassComprehensive private healthcare support from day oneIndividualised career progression and development frameworkHybrid working - 3 days in the office14 days PTO, plus national holidays offPerformance-related bonus paid twice a year; April and OctoberBrand new MacBook and associated tech on day oneAn inclusive culture where everybody in the business has direct impactWHAT YOU WILL DODefine and oversee the execution of Elfie's global mobile application growth marketing (acquisition and retention) strategy in line with expansion objectivesLead and manage our newly established Growth Marketing team, including user acquisition, engagement, content, CRM, and gamificationLeverage data to prioritize the right digital marketing projects, and to optimize user growth strategies accordinglyDevelop and manage the growth marketing budget, allocating resources efficiently to maximize return on investmentAnalyze user data and behavioral patterns to identify opportunities for enhancing acquisition and retentionCollaborate with cross-functional teams to align growth initiatives with business objectivesWHAT YOU WILL NEED10+ years of experience in leading regional or global strategic growth marketing efforts for mobile app companies, ideally start-upsProven track record of leading sustainable user growth and engagement at a senior level, ideally in a start-up environmentFluent in English with strong communication and collaboration skills.Expertise in data analysis and performance marketing.Strong leadership and team management skills.Bachelor's degree in Marketing, Business, or related field.WHY JOIN US?Strong and genuinely patient-focused company missionTruly global start-up with a blend of diverse cultures and backgroundsExcellent financial credibility and refreshingly clear future visionPhenomenal growth plans and an excellent company spiritRegular social events; our football team "Elfie FC" is taking Saigon by stormDedicated career pathways and training to support your developmentExperienced founders with 20+ years experience in digital health, software, and partnership development in both bluechip and start-up companies - and successful previous exitsABOUT ELFIEElfie is the first completely free, gamified mobile app that rewards users for monitoring their health. Our vision is to become the world's largest self-reported medical record platform, supporting all therapeutic areas in a single, gamified, and free app for maximum impact.We have a footprint in 7 countries (Brazil, France, United Kingdom, Turkey, Egypt, Hong Kong, Singapore, and Vietnam), growing to 12 by the end of 2024 and 25 by the end of 2025.WHAT NOW?Apply today for immediate consideration Know someone who would be a good fit for this role? We're offering a monetary reward if you refer them to us and they are successful Contact the Talent Acquisition team for more information:
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