Shopper Marketing Manager
6 months ago
The Coca-Cola system in New Zealand take pride in our exceptional portfolio of world-leading brands and our unwavering passion for bringing them into the hands of New Zealanders. We are currently seeking an experienced, seasoned Shopper Marketing expert who will play a pivotal role in creating exceptional value for our customers, brands, and business. This role focuses on implementing core commercial strategies and bringing our brands to life in the market. With an unwavering commitment to delivering the perfect shopper experience, this position has the power to drive meaningful change and wield significant influence within our organisation.
**Your Impact**
This is a senior role based in the Coca-Cola Oceania marketing team reporting to the Marketing Services Manager. The success of our market performance hinges on this role, as it is dedicated to driving cutting-edge execution across every category and ensuring the perfect shopper experience on every occasion. The role enjoys high visibility and interaction with key stakeholders, forming strategic partnerships with internal and external teams, including Channels, Commercial, Sales, Marketing, Operating Unit teams, and agency partners.
The essence of this role lies in comprehending shopper behaviour to engage our shoppers and consumers. By maintaining a consistent vision of our shopper marketing strategies, you will leverage available resources to make a lasting impact on our overall shopper experience whether it's through design, brand campaigns, legacy signage, bespoke customer programmes, brand promotional materials, or digital platforms.
**About You**
To excel in this role, extensive Shopper Marketing experience working within a FMCG marketing environment is essential.
You will be able to demonstrate an in-depth understanding of brand strategy, shopper insights, shopper strategy and examples of delivering world class in-store and out of store shopper experiences comprehending shopper behaviour across various channels. It also demands the ability to approach challenges from diverse perspectives and effectively engage and influence multiple key stakeholders and agency partners.
Outstanding organisational skills, coupled with robust project management expertise, resilience to manage multiple critical projects with key stakeholders simultaneously and ability to thrive under pressure are essential. With budget management as a key responsibility, making financially sound decisions and understanding the return on investment (ROI) is crucial.
**Your Benefits**
You'll get a fantastic package that includes:
- Free monthly product allowance to share with family and friends.
- Annual Bonus Plan at 10% of base salary
- Full medical insurance for you and your family (dependants up to age 21)
- 8% Kiwisaver and Superannuation options for all permanent employees
- Employee Share Program - purchase a part of the business and get your shares matched up to $3000 per year
- Free carparking
**Applications close 26**th** March
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