Global Marketing Activation Manager

8 months ago


Auckland City, New Zealand ZIWI Full time

ZIWI Limited is recognised as a leading pet nutrition company and is setting the standard globally using only NZ locally sourced natural and free-range ingredients. We have a passionate and dedicated team who are incredibly proud of the products we make and love sharing them globally.

We are entering the next phase of our growth journey as we continue to step-up our global marketing presence, launch world-class innovation, and deliver exciting brand strategies. As a result, we are seeking an experienced Marketing Activation Manager to join the team to play an integral role in ensuring all innovation and marketing activity is optimised and tailored for the customers and markets we operate in.

You will be an experienced Marketing professional with a natural curiosity to understand what makes people tick. You are passionate about analysing shopper behaviours and data to allow us to really understand how to win at the point of conversion.

Success in this role will be achieved through supporting our Regional Sales Managers and Distributor partners across APAC and EU to accelerate the growth of ZIWI in their respective markets through excellent execution of ZIWI brand, both offline and online.

**Key responsibilities**:

- Implement customer/distributor marketing plans, taking into consideration capacity, channel strategies, customer and consumer insights, and local competitors.
- Deliver the go-to-market strategy for all innovation, through innovation marketing materials, toolkit, and documentation to support the launch.
- Work with the sales and marketing teams to prepare best in class insight-led material for our global distributor network

**Key requirements**:

- Strong project management skills and processes to ensure that projects are well managed, effectively communicated and delivered on time and on budget.
- Proven experience in NPD launch plan development and execution.
- Solid experience in Global Food or FMCG business, with experience in Customer, or Shopper Marketing or Market Activation.
- An affinity with natural health products and a love of pets is a plus.


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