Shopper Activation Lead

3 months ago

Auckland City, New Zealand Fonterra Full time

**General Information**:

- Date Published- 09-Sep-2024- Advertising Ends- 23-Sep-2024- Country- New Zealand- Location- Auckland- Role Type- Marketing & Comms- Work Type- Fixed Term- ID#- 9802**Position Description**:
**Our Co-operative**

**Fonterra’s strength is in the collective | Te Mātāpuna toa takitini**
- We are a Co-operative created and owned by Aotearoa New Zealand dairy farmers. Since our beginnings, collaboration, innovation, and passion have enabled us to share the goodness of our dairy with the world. We're committed to caring for the land, our animals, and every drop of milk, producing nutritious food with safe, quality ingredients loved here in New Zealand and around the world.
- As part of the Fonterra Co-op, you'll be solving for a better future alongside a team connected by solid values as we strive to be a leader in dairy sustainability, dairy innovation and science, with a focus on New Zealand milk.
- When you join Fonterra, you'll open yourself to a career of opportunities where you can grow with us by developing your skills, sharing your knowledge, and exploring diverse career paths that ignite your passions.

**About us | Ko wai mātou**
- Fonterra Oceania is our newly formed entity that merges the Fonterra Brands New Zealand (FBNZ) and Fonterra Australia operations, aimed at enhancing our competitive position in the trans-Tasman dairy market. The integration of Fonterra Brands New Zealand (FBNZ) and Fonterra Australia builds on similarities to outperform the competition, create scale and synergies, and will strengthen our competitive edge. This role will join a team that helps to build an even stronger trans-Tasman dairy business with reach across Oceania and beyond.

**About the opportunity | Te whiwhinga mahi**
- We are seeking a Shopper Activation Lead to join our collaborative and dynamic team in a 12 months fixed term/ secondment opportunity based from Auckland Fanshawe St. In this newly created role, you will lead the shopper marketing agenda for Fonterra’s yoghurt and culinary portfolio including brands such as Fresh ‘n’ Fruity, Anchor and Kāpiti yoghurt. Through a strong understanding of the retail landscape, shopper marketing for this core category plays a significant role in driving engagement and conversion along the path to purchase. You will lead development and delivery of annual shopper strategic plans (long and short term) in line with total business, category, brand and customer strategies to deliver agreed business KPI’s including sustainable profit growth.

In this varied role, you will establish strong strategic partnerships with our customers to collaboratively develop mutually beneficial shopper marketing programmes for the yoghurt and culinary category aligned to business, category and brand growth objectives. An all-rounder, this role requires strategy development (Annual Category Shopper Plan, Customer Business Plans) and the ability to execute shopper programmes with excellence.

Reporting to the Head of Shopper and Digital
- Oceania, you will track, measure and review the yoghurt and culinary shopper programme performance and provide recommendations to improve future programmes, as well as ensure timely delivery of communication and materials to enable best in class Shopper Marketing execution. This key role will see you leading the delivery of approved annual shopper plans for yoghurt and culinary in line with business expectations and ensure all BTL creative material is compliant with legal and regulatory requirements.

**About you | Ko wai koe**
- We are looking for a result
- driven and self-motivated individual, who has an ability to multi-task and manage conflicting deadlines to efficiently deliver Shopper Marketing campaigns. You will have excellent communication skills and stakeholder engagement skills, with an ability to influence others and foster strategic partnerships.

We want to hear from you if you have:

- Experience in Shopper, Marketing, Sales or Category within the retail or FMGC industry
- Demonstrated success in the development and implementation of shopper strategy
- Category management knowledge and understanding
- Solid analytical skills including experience leveraging shopper and consumer insights
- Strong project management, ability to execute and manage scalable brand portfolios
- Tertiary qualification in Marketing/ Business or other related field is preferable.

Are you excited about this opportunity but may only meet some requirements?
-

**The benefits of life at Fonterra | Te ora i Fonterra**
- Our people and what they bring to our Co-op shape our success. We have a collaborative culture, inspiring leaders, and passionate people, making Fonterra a great place to work. We also offer competitive remuneration and a range of benefits, regardless of your role or location.
- To learn more, visit Fonterra Careers

Our Co-operative is a place where everyone can be themselves, feel empowered to do their best, and are em

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