Marketing Activation Manager

6 months ago

Auckland, New Zealand Edgewell Personal Care Brands Full time

Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to beautify and bond, and do it all with not only confidence but determination.

Marketing Activation Manager

New Market, New Zealand (Hybrid Working)

Attractive salary & benefits

Let's Talk About You

You’re ambitious, but you want a career with purpose—we love that. You’re up for a challenge and ready to write the next chapter of your career story with a great group of encouraging colleagues. You want to make your mark and let your personality shine. Well, if you’re interested in our Marketing Activation Manager role, this might be your next step This is a great choice for a Marketing professional to join Edgewell Personal Care - a global consumer goods business with a portfolio of over 25 brands (Schick, Hawaiian Tropic, Banana Boat, Bulldog Skincare, Jack Black, Wet Ones, Cremo and recently acquired Billiejust to name a few).

Now, Let’s Get Down to Business

The Marketing Activation Manager will assist in the execution of the Oceania Brand Plans. Working closely with the Australian brand team, this role will be the Edgewell marketing representative for the New Zealand market. In market execution is essential and a primary focus for this role. The scope includes executing the Oceania brand strategies including:
Being involved in local market communication briefing agencies and execution, managing New Zealand specific consumer initiatives and managing the below the line A&P budgets.

Working closely with the local sales and category teams to implement all shopper activations including POS and artwork across all brands and all retailers. If there’s one thing, you’ll get here at Edgewell, it’s a collaborative group full of likeable, diverse, and inspiring colleagues. They’re an inspiring bunch.

**Here’s a sample of what you’ll get up to**:

- Provides input to strategy development and the annual brand plan to meet business objectives in line with the Oceania Hub direction. Execute this plan in New Zealand.
- Responsible for developing, briefing and managing all in market consumer like experiential & sampling, beach activations, shaving activations, public relations.
- Proactively collaborates with Sales and Category to develop winning shopper marketing initiatives that support local sales and margin targets:

- Planning and execution of POS (As aligned with the Oceania Hub) to support the customer plans and brand objectives.
- Shopper activations: Retailer catalogue artwork, Media Hub, Hypermedia, trade show support, customer specific solutions, premiums, consumer promotions, GWP sourcing.
- Co-ordinates and executes in-store plans to locally meet business objectives, as aligned with the New Zealand sales team.
- Works with category and sales to actively monitor and understand all product portfolio performance metrics in relation to pricing, share and $ margin.
- Effective A&P resource planning and management (Including Purchase Orders creation and Invoicing) to support all BTL relevant brand and customer plans.
- Assist with product forecasting for new sku’s and P&L product development.
- Oversight and management of relevant local New Zealand agencies with oversight from the Senior Marketing Manager in Oceania
- Where required, supports KAM in customer presentations to ensure category and brand opportunities are maximized.
- Provides relevant tools and direction (POG/Pricing) as required by the sales team to execute NPD (e.g. Trade Presenters)

Are You Ready to Show Us What You’ve Got?
- Brand Marketing or Shopper Marketing experience gained within FMCG/ Personal Care
- Ability to communicate and adjust communication style with multiple stakeholders.
- Commercially minded and detailed orientated
- Collaborative team player
- Good project management skills
- Demonstrated working knowledge of NZ retailers and shopper marketing.

Now Take the Next Step

INT
Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.

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