Shopper Activation Manager

8 months ago


Auckland City, New Zealand Goodman Fielder Full time

Are you a passionate shopper marketer? Here is an opportunity to work with some of New Zealand's most recognised brands and bring them to life in-store with theatre and bold ideas.
- Develop the shopper activation plans by category and cascade these through to banner specific plans
- Be the key link for the Portfolio Marketing team to enable our brand strategies to come to life at the customer and store level
- Develop the NPD go to market plans and sales tools for the category

Goodman Fielder is a leading global food company committed to making everyday food better for everyone. We own a host of iconic brands that generations of people have grown up with and put in their supermarket trolleys every week including Vogels, Meadow Fresh, Molenberg, Puhoi Valley, Fortune and Edmonds to name a few. We also supply key ingredients to our customers in Foodservice such as fats/oils, sugar, rice and flour.
We are passionate about our iconic brands and products and strive to be the best place to work in New Zealand. We are looking for talented and passionate individuals to join our business and be part of our success.
Our opportunity
As Shopper Activation Manager you will develop, own and drive the implementation of category activation plans across the Retail and Route channels. You will partner closely with the Head of Customer Activations to ensure category alignment with the GF activation principles and will own the activity calendar.

**Key accountabilities of the role include**:

- Develop the shopper activation plans by category and cascade these through to banner specific plans
- Be the key link for the Portfolio Marketing team to enable our strategy to come to life at the customer and store level
- Develop the NPD go to market plans and sales tools for the category
- Understand the strategic role of the category from the following perspectives: profitability, capability, customer business philosophy, shopper behaviours / missions, competitor positioning and activity
- Work closely with key account teams to co-develop the customer and banner specific activation plans
- Monitor market performance and ensure the successful implementation of plans. Develop contingency plans when required to align to category strategy

About You
- Experience in Activations, Trade Marketing or Shopper Marketing within an FMCG environment or similar
- Ability to use to IRI software
- Ability to analyse and interpret data
- Ability to communicate complex information in an easily understandable manner to all levels of the business
- A growth mindset

What we offer
You will be joining a driven team of professionals who genuinely enjoy working together, resulting in a highly collaborative environment. In return for your passion and success, we will reward you with a competitive remuneration package and help you to achieve personal and professional growth and development.
At Goodman Fielder, we aim to be a destination employer in the food industry where we don't just offer jobs - we offer long term careers.
For more information about us or to learn about other roles available at Goodman Fielder, please visit our careers page and register your details so that we can notify you of jobs which interest you.



  • Auckland City, New Zealand Fonterra Full time

    **General Information**: - Date Published- 09-Sep-2024- Advertising Ends- 23-Sep-2024- Country- New Zealand- Location- Auckland- Role Type- Marketing & Comms- Work Type- Fixed Term- ID#- 9802**Position Description**: **Our Co-operative** **Fonterra’s strength is in the collective | Te Mātāpuna toa takitini** - We are a Co-operative created and owned by...


  • Auckland City, New Zealand Creative Activation Full time

    **Company Description** Creative Activation** are the number one retail partner in Australia and New Zealand for Merchandisers, Sales Teams, Brand Ambassadors, Mystery Shoppers and Auditors. **Job Description** Overview**: Join our team and help spread holiday cheer as a Promotional Activation Member for Nespresso's festive Christmas boutique activation!...


  • Auckland City, New Zealand Coca-Cola Europacific Partners Full time

    The Coca-Cola system in New Zealand take pride in our exceptional portfolio of world-leading brands and our unwavering passion for bringing them into the hands of New Zealanders. We are currently seeking an experienced, seasoned Shopper Marketing expert who will play a pivotal role in creating exceptional value for our customers, brands, and business. This...


  • Auckland City, New Zealand Coca-Cola Europacific Partners Full time

    The Coca-Cola system in New Zealand take pride in our exceptional portfolio of world-leading brands and our unwavering passion for bringing them into the hands of New Zealanders. We are currently seeking an experienced, seasoned Shopper Marketing expert who will play a pivotal role in creating exceptional value for our customers, brands, and business. This...


  • Auckland City, New Zealand JACOBS DOUWE EGBERTS Full time

    Category/Shopper Marketing Specialist - Marketing - Auckland - Full-time - New Zealand As our Tea Category and Shopper Marketing Specialist, you will support the Tea Category Manager in building and executing our shopper and category plans. In this role you will lead the development of all tea shopper activations collaborating with all key stakeholders to...

  • Account Director

    8 months ago


    Auckland City, New Zealand Speckled Frog Full time

    Have you ever considered a move abroad as part of your advertising career and if so, have you thought about New Zealand? This beautiful, cultured and outdoorsy country is often overlooked as a place to gain some international experience, but it actually has a really creative and vibrant advertising scene which punches well above its weight in global award...


  • Auckland, New Zealand Jacobs Douwe Egberts Full time

    As our Tea Category and Shopper Marketing Specialist, you will support the Tea Category Manager in building and executing our shopper and category plans. In this role you will lead the development of all tea shopper activations collaborating with all key stakeholders to ensure excellent execution, driving growth across our key customers.You will lead our...

  • Account Director

    7 months ago


    Auckland City, New Zealand Speckled Frog Full time

    Have you ever considered a move abroad as part of your advertising career and if so, have you thought about New Zealand? This beautiful, cultured and outdoorsy country is often overlooked as a place to gain some international experience, but it actually has a really creative and vibrant advertising scene which punches well above its weight in global award...


  • Auckland, New Zealand Suntory Holdings Limited Full time

    Brand & Activation Manager Requisition ID: 8325 Introducing Suntory Oceania Craft your future with Suntory Oceania, a new $3b multi-beverage partnership between Suntory Global Spirits and Suntory Beverage & Food. Underpinned by quality, craftsmanship and a strong sense of purpose, our exciting new partnership will be powered by two manufacturing sites, five...


  • Auckland, New Zealand Suntory Holdings Limited Full time

    Brand & Activation ManagerRequisition ID: 8325Introducing Suntory OceaniaCraft your future with Suntory Oceania, a new $3b multi-beverage partnership between Suntory Global Spirits and Suntory Beverage & Food. Underpinned by quality, craftsmanship and a strong sense of purpose, our exciting new partnership will be powered by two manufacturing sites, five...


  • Auckland, New Zealand Jacobs Douwe Egberts Full time

    As our Tea Category and Shopper Marketing Specialist, you will support the Tea Category Manager in building and executing our shopper and category plans. In this role you will lead the development of all tea shopper activations collaborating with all key stakeholders to ensure excellent execution, driving growth across our key customers.You will lead our...


  • Auckland, New Zealand Edgewell Personal Care Brands Full time

    Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to...

  • Assistant Brand

    1 month ago


    Auckland, New Zealand Nestlé Sa Full time

    The OpportunityJoining Nestlé means you are joining the largest food and beverage company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.A full-time, permanent opportunity currently exists for an Assistant Brand & Shopper Manager...


  • Auckland, New Zealand Suntory Oceania Full time

    Introducing Suntory Oceania Craft your future with Suntory Oceania, a new $3b multi-beverage partnership between Suntory Global Spirits and Suntory Beverage & Food. Underpinned by quality, craftsmanship and a strong sense of purpose, our exciting new partnership will be powered by two manufacturing sites, five distribution centres and more than 1500...


  • Auckland City, New Zealand ZIWI Full time

    ZIWI Limited is recognised as a leading pet nutrition company and is setting the standard globally using only NZ locally sourced natural and free-range ingredients. We have a passionate and dedicated team who are incredibly proud of the products we make and love sharing them globally. We are entering the next phase of our growth journey as we continue to...

  • Head of Category

    3 days ago


    Auckland City, New Zealand l'Oréal Full time

    About the Job Our 'high street' division, Consumer Products Division, offers a wide range of colouring, hair care, make-up and skincare brands through main retail channels such as supermarkets and chemists with brands like L’Oréal Paris, Maybelline, Garnier, NYX Professional Makeup & Essie. - Be the voice of beauty with our retail partners, partnering...

  • Head of Category

    3 days ago


    Auckland City, New Zealand L'Oreal Full time

    **About the Job** **Our 'high street' division,**Consumer Products Division,**offers a wide range of colouring, hair care, make-up and skincare brands through main retail channels such as supermarkets and chemists with brands like L’Oréal Paris, Maybelline, Garnier, NYX Professional Makeup & Essie.** - Be the voice of beauty with our retail partners,...

  • Assistant Brand

    1 month ago


    Auckland, New Zealand Nestlé Sa Full time

    The OpportunityJoining Nestlé means you are joining the largest food and beverage company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.A full-time, permanent opportunity currently exists for an Assistant Brand & Shopper Manager...


  • Auckland City, New Zealand Foodstuffs North Island Full time

    THE ROLE:The Online Personal Shopper will assist the Online Manager to plan and organise the day-to-day picking, packing and processing of all online shopping customer orders. The Personal Shopper needs to ensure all tasks are efficiently and accurately completed in a timely, professional manner. We are looking for someone who can ensure: - Operational...


  • Auckland City, New Zealand Creative Activation Full time

    **Company Description** Creative Activation** are the number one retail partner in Australia and New Zealand for Merchandisers, Sales Teams, Brand Ambassadors, Mystery Shoppers and Auditors. We are on the lookout for motivated and hardworking casual **Brand Ambassadors** to join our **Nespresso **Field Team! Visiting key retailers, you will demonstrate the...