Shopper Activation Manager

2 weeks ago

Auckland City, New Zealand Goodman Fielder Full time

Are you a passionate shopper marketer? Here is an opportunity to work with some of New Zealand's most recognised brands and bring them to life in-store with theatre and bold ideas.
- Develop the shopper activation plans by category and cascade these through to banner specific plans
- Be the key link for the Portfolio Marketing team to enable our brand strategies to come to life at the customer and store level
- Develop the NPD go to market plans and sales tools for the category

Goodman Fielder is a leading global food company committed to making everyday food better for everyone. We own a host of iconic brands that generations of people have grown up with and put in their supermarket trolleys every week including Vogels, Meadow Fresh, Molenberg, Puhoi Valley, Fortune and Edmonds to name a few. We also supply key ingredients to our customers in Foodservice such as fats/oils, sugar, rice and flour.
We are passionate about our iconic brands and products and strive to be the best place to work in New Zealand. We are looking for talented and passionate individuals to join our business and be part of our success.
Our opportunity
As Shopper Activation Manager you will develop, own and drive the implementation of category activation plans across the Retail and Route channels. You will partner closely with the Head of Customer Activations to ensure category alignment with the GF activation principles and will own the activity calendar.

**Key accountabilities of the role include**:

- Develop the shopper activation plans by category and cascade these through to banner specific plans
- Be the key link for the Portfolio Marketing team to enable our strategy to come to life at the customer and store level
- Develop the NPD go to market plans and sales tools for the category
- Understand the strategic role of the category from the following perspectives: profitability, capability, customer business philosophy, shopper behaviours / missions, competitor positioning and activity
- Work closely with key account teams to co-develop the customer and banner specific activation plans
- Monitor market performance and ensure the successful implementation of plans. Develop contingency plans when required to align to category strategy

About You
- Experience in Activations, Trade Marketing or Shopper Marketing within an FMCG environment or similar
- Ability to use to IRI software
- Ability to analyse and interpret data
- Ability to communicate complex information in an easily understandable manner to all levels of the business
- A growth mindset

What we offer
You will be joining a driven team of professionals who genuinely enjoy working together, resulting in a highly collaborative environment. In return for your passion and success, we will reward you with a competitive remuneration package and help you to achieve personal and professional growth and development.
At Goodman Fielder, we aim to be a destination employer in the food industry where we don't just offer jobs - we offer long term careers.
For more information about us or to learn about other roles available at Goodman Fielder, please visit our careers page and register your details so that we can notify you of jobs which interest you.

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